If Nike where to launch a safe sex campaign, this would be it. Photographer Simon Wakelin came up with this smart concept image for Pony Sneakers which Pony rejected. (They didn't have the BALLS to use it) . The advertising project depicts an adonis champion standing to attention with his most valuable assets covered by his second most valuable assets. Sexy, striking and bold, if Nike decide to take this on, it will bring new meaning to the phrase JUST DO IT .