Nothing looks more tragic than a closing down sign in an empty store. It's sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign.
The campaign, although funny, actually has a lot of truth to it. When you can't find it in a store, you know you will find it on EBAY. Clever, short and sweet! by Bill T