September 5 2006

To raise awareness around World First Aid Day,  ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you'll realize it's just a picture on the floor with a call to action to visit for a first aid training course. Let's hope it doesn't freak someone out and give them a heart attack first. by Bill T

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