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September 5 2006



The 3D billboard advertising challenge is alive and well as we have seen here on our ad pages. The traditional large format 2D billboard simply doesn't cut it  anymore, as consumers are beginning to expect more from advertisers in the way of 3 dimensional creative  concepts. This campaign from Heineken is yet another example of how a little idea can have a huge impact when it's presented on billboard. by Bill T

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