TAG: Installation

These items have all been tagged with the tag "Installation", You can see other tags in the Tag Cloud

Design

September 28 2007




Walking past a series of drab estate agent windows doesn't really make you want to part with your hard earned cash. Even if you are looking to move out.

That's why estate agents Hotblack Desiato - depicted as a keyboard player in the cult sci-fi novel, Hitchhikers Guide to the Galaxy - decided to spruce up their Islington offices in London. 

These little clusters of property were inspired by the revival of cubism within architecture. The 3-D squares created by designer Paul Crofts are set at varying depths to create an almost pixel like installation that spills over onto the adjacent wall inside. Which makes poking your nose round other people's houses that little bit sweeter.  By Matt Hussey

Events

December 5 2009




Coinciding with Art Basel Miami, FriendsWithYou has unveiled its flagship boutique at 3930 NE 2nd Avenue in Miami, Florida. In their whimsical and inimitable style, they have created their very own fun house for their fans stocked with new limited-edition stuff — from clothing and toys to prints, books and art. We are also looking forward to our collaboration with Friends With You in 2010 on some special TCH projects.

Magical spiritual powers are not the only talents Miami-based art collaborative FriendsWithYou can claim as theirs. They also have a special skill for creating cuddly, cute and somewhat clever toys, events, experiences and other playthings for us mere mortals. We would never imply that their Fun Houses and other such entertainments are just for kids because if they were, we’d feel too envious to be nice. 


 
In 2008, the FriendsWithYou duo — Sam Borkson and Arturo “Tury” Sandoval III — participated in the Hexagone (A hex is gone) group art show in Miami, curated by Jose Mertz. The FriendsWithYou playroom was filled with gigantic inflated buddies and called Wish World.


 
Also in 2008, a FriendsWithYou Fun House was part of the 944 Magazine’s Crime on Canvas surrealistic pop art show at the Hard Rock Hotel in Las Vegas. And later in the year FriendsWithYou created another Fun House interactive exhibition for the SCOPE Miami lounge. SCOPE took place in the Wynwood Art District where the FriendsWithYou studio is also located.


 
Earlier this month, FriendsWithYou created another Fun House interactive exhibition for the SCOPE Miami lounge. This year’s SCOPE had nearly 90 exhibitors from more than 20 countries in a new 60,000-square-foot space in the Wynwood Art District where FriedsWithYou’s new studio is now also located.


 
The Fun House is a giant, anthropomorphic bounce house intended to help unleash the visitors’ inner brats and in doing so, take advantage of the healing power of fun. This is in keeping with FriendsWithYou’s mission of sharing the message of “magic, luck and friendship with the global community.” - Tuija Seipell

Events

February 23 2009



Sick of going to the opening of an envelope new store opening party? The tried and tested formula is safe, uninspiring and obvious. (Eg. celebrity invites, cult dj spins some safe retro tunes and the real consumer is supposed to be inspired by this out pouring of elitism to then visit said store.) Always ready to challenge the status quo, Diesel's new store on Fifth Avenue in New York took a decidedly different approach at a time when consumer behaviour and creative marketing is not only revered but essential.
 
Titled "Five on Fifth", the guerrilla marketing campaign for Diesel allows the consumer on the street to witness real life installations in their store windows. Intimate dinner parties that would normally be held behind closed doors were staged in the windows featuring famous New Yorkers. Each night was a different theme (cleverly organised to appeal to a cross section of consumers) with a club night featuring key dj's like Richie Rich, Kenny Kenny and Patrick McDonald,  a sports night with the key players from the New York Giants and then a Fashion night featuring the girls from Ford Models.


 
Street teams also gave out free goodies in key spots alongside the intimate window dinners in an attempt to catch the busy eyes of the press who were running with blackberries in hand from Fashion week's shows to parties.
 
Bravo to Diesel for their creative, inspiring and well executed campaign that should hopefully set the bar for economic-chic alternatives for store openings! - Kate Vandermeer