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JMD Design of Redfern, Sydney has created a cool kids’ outdoor space that makes us all want to run free and wild, with our hair blowing happily in the wind and our bodies full of positive energy.
The 20,500 square meter park, opened this summer, is located at Jamieson and Homebush Streets, in Sydney, Australia, and operates under the Sydney Olympic Park Authority.
JMD Design wanted to avoid the fenced-in, overly structure-based approach of many kids’ outdoor parks. They worked with, rather than against the earth forms of cones, cuts and terraces, established earlier at this site, and created a free-flowing, open play area with surprises and distinctive activity points.
The tree house is manufactured from galvanised steel, fibrous cement sheeting floors and walls, hardwood timber batten walls and ceilings, stainless steel mesh walls and ceilings with rope floors in some areas.
Tonkin Zulaikha Greer (TZG) designed the kiosk and petal roof canopy that overlook the water and sand play area. - Tuija Seipell
Here now and gone tomorrow. Summer is always too short which is why we love it so intensely and why we want to live it to the fullest.
To celebrate the kick-off of summer in Sydney, Rotate Store by The Cool Hunter in-sydney is dedicating its first-ever theme to the love of summer.
Rotate by TCH – Summer Lovers - is located at 1 Martin Place in the city’s urban hub where culture and commerce, cafés and high-end fashion meet, mix and mingle. (opposite the Xmas tree)
TCH has curated a cool summery product selection that reflects a sunny, playful vibe. There are beach towels and swimwear from the local brand “We are Handsome” as well as many international brands, including Danward thongs from Italy, beach bats and swimwear from Brazil and Bangkok.
As the summer themed selection will be available until mid February only, the goods will be gone fast. Here now and gone tomorrow. Just like summer itself.
The great execution of The Cool Hunter’s first Rotate store is by the talented Natalie Longheon and Peter Pengly of event company The Artistry. This young firm over delivered in record time by designing, producing, executing and styling in less than 2 weeks. We can't wait to get them involved in our next rotate store.
TCH Summer Lovers Store is open Monday to Friday 10am to 6pm, Thursday 10am to 8pm, and Saturday 11am to 4pm. Closed on Sundays
A huge thanks goes to our marketing agency from Melbourne FLAUNT MARKETING who always get involved with much enthusiasm. Brands wanting to get involved in our next few Rotate projects contact Sharyn Lowe. [email protected] We'll be popping up in Melbourne next year as well.
When you visit Summer Lovers store, you could win a free 3 night stay for 2 to Qualia Resort on Hamilton Island (voted best hotel in the world). Simply take a picture at the store, share it on Instragram using the hashtags - #tchsummerlovers and #qualia and you’ll be in the running.
Images by Felix Forest
How do you create a powerful experience that leaves a mark on your customers? It's an important question that drives large brands and companies to seminar after seminar about experiential marketing and purchasing. Sometimes they get it right and sometimes, despite substantial financial investment, they don't. Which is why we love it when we stumbled on a small, independent that has nailed it. In the crowded market of luxury/boutique travel emerges Pretty Beach House, an exclusive food-lovers Hamptons-esque private beach house resort just outside of Sydney that takes the concept of 'weekend' getaway to a new level.
The resort is made up of three private pavilions; relaxed, non-pretencious and homely beach villas nestled discreetly into a landscape full of hundreds of old gum trees which stand there like living art sculptures. A sense of peace and quiet descends upon you as soon as you arrive, ushering you into instant relaxation-mode. The villas interiors are luxurious but not over the top and feature raw, natural materials which blend in with the more 'designer' elements. Privacy is paramount which is why, we guess, each villa also has its own private swimming pool. There are no TVs in the villas, just a Bose Soundock with iPod and wireless internet (for online-junkies) so there's nothing else to do but slide from day bed to pool and back again in a haze of sedation, facilitated by attentive staff who materialise at your every whim.
The setting may be beautiful but the real thrill begins when it's time to eat. Renowned Sydney chef Steve Manfredi is in charge of the kitchen and largely responsible for the best part of the trip, exporting sophisticated, city fine dining into this laid-back environment. Manfredi often serves guests himself. If anything, the trip to Pretty Beach House is worth it just for this. Where else can you experience one of Sydney's top chefs cooking just for you and a tiny handful of others?
Aside from sleeping (in extraordinary beds, we must note), lazing, eating and drinking, you can wander down to Tallow Beach for a swim and a dose of dolphin watching. Or if you're in search of a slice of adventure you hop into the Pretty Beach House boat or take out a helicopter ride over the area.
For more information check out the site prettybeachhouse.com.au. Mention The Cool Hunter to receive a free upgrade to the tree house villa. - Bill Tikos
We are excited to announce that our first offline event, TreeLife by TCH, will be unveiled in a major city in 2013.
This event will showcase innovative and creative sustainable architecture, and illustrate that green can co-exist with urban city life.
The world's first major public exhibition of 'green design' treehouses, TreeLife will bring the biggest names in international architecture, design and art into the one public place for the first time, showcasing cutting edge green and sustainable design.
Life in the trees
Treehouses have become creative eco-statements in the design world. They allow people to literally be "in" nature and peace above the stressful street level of life. The Cool Hunter will invite top local and international architects, artists and designers to design for the event a modern treehouse, created from sustainable and recycled materials
Global program of events:
To celebrate the incredible temporary environment created by TreeLife, the exhibition will host a program of events that will vary from city to city.
Art-life: Green-themed, organic art installations placed around treehouses including topiary.
Silent Cinema: Public, open-air "silent" movie screenings using wireless, sound-proof headphones.
Free bikes at each satellite venue for people to move from site to site in an eco-friendly manner
Hi-Tea: Refresh in the TreeLife High Tea Room
The Green Room: An off-site sister hospitality venue
Sleep overnight in a treehouse: The ultimate tree house experience.
Illuminating TreeLife at night: LED installations and nightly LIGHT SHOW
Rollerdisco: A 70s "rollerskate" rink.
Eco-stage: Artists will perform amongst the installations on the green-powered Eco-Stage
The Ecotarium: A showcase of green technology.
Graphic Art exhibition: 100 TreeLife posters designed by 100 of the world's top graphic illustrators
For sponsorship enquiries, contact here
When restoring this traditional Victorian terrace house — now known as the Skylight House — in Sydney, Australia, the architects and designers at Chenchow Little had to leave the street façade intact because the house is part of a conservation streetscape.
But the ornate, white exterior now hides a beautiful, minimalist dwelling that includes three bedrooms, two bathrooms and a new kitchen.
Flipping the typical Victorian terrace-house floor plan around, the designers placed the secondary bedrooms on the ground floor and the living rooms on the top floor. The living areas gained access to natural light via the new series of south-facing skylights, and to views across Parramatta River thanks to strategically placed windows.
Right beside the stairs leading from the relocated living room to the new kitchen, is a new central courtyard that encircles an existing mature banksia tree.
The materials and colors are minimalist and pure: raw concrete, glass, white walls and spotted gum hardwood.
The interior design by Janice Chenchow of Chenchow Little, veers toward mid-century modernist with several Scandinavian and Italian pieces including a Woodnotes’ hand-tufted wool "Sammal" carpet (Finnish for "moss") carpet in the color "Ice." We also love the lighting choices, especially "Parentesi" designed by Achille Castiglioni & Pio Manzuʻ for FLOS.
Project architects, husband and wife, Tony Chenchow and Stephanie Little, established their Sydney-based firm in 2004.
The Skylight House won the Australian Institute of Architects, NSW Chapter Award 2011 Residential Architecture Award for Alterations and Additions. - Tuija Seipell
Macquarie investment bank’s new harborside office building, One Shelley Street, at King Street Warf in Sydney has been collecting accolades and awards for not only architecture and design but also for environmental sustainability and workplace functionality.
The main players in the team behind the building are Sydney-based Fitzpatrick & Partners, responsible for the design of the actual building, and West Hollywood’s Clive Wilkinson Architects that led the design team in the interior design and outfitting with Woods Bagot as the local executive architect.
Apart from the obvious visual appeal of the 10-storey office space, particularly impressive is Clive Wilkinson’s execution of the idea of using design as a key component in causing change — in encouraging and facilitating a new way of working. Macquarie wanted to adopt a new collaborative working style — Activity-Based Working (ABW), a flexible work platform developed by Dutch consultant Veldhoen & Co. — and the new office facility would play an important part in making this happen.
Macquarie’s 3,000 employees now work in an open and highly flexible space where, for example, in the 10-storey atrium, 26 various kinds of ‘meeting pods’ create a feel of ‘celebration of collaboration’ and contribute to openness and transparency.
The interior staircases have already reduced the use of elevators by 50%, and more than half of the employees say that they change their workspaces each day, and 77% love the freedom to do so.
We like Wilkinson’s own description of the result: “. . . a radical, large-scale workplace design that leverages mobility, transparency, multiple tailor-made work settings, destination work plazas, follow-me technology, and carbon neutral systems. The result is part space station, part cathedral, and part vertical Greek village.”
Clive Wilkinson Architects is known for creative workplaces. Their clients include ad agencies such as Mother, JWT and TBWA\Chiat\Day, and technology firms in the Silicon Valley and Nokia in Finland. - Tuija Seipell.
It seems we really like the work of Sydney's Dreamtime Australia Design as this is the third time we featured their work.
Dreamtime director Michael McCann and team are the designers of the Concrete Blonde restaurant recently launched in Potts Point at Kings Cross in Sydney.
Earlier, we've covered their Victor Churchill butcher and the Sydney Seafood School.
Concrete Blonde is a 100-seat restaurant presided over by chef Patrick Dang who has brought the many nuances of his international experience to the stylish tables of Concrete Blonde.
We love the stunning fireplace, the retro comic-book mural and the clever metal "tin-can" wall slots for firewood. The strong focus on metal evokes thoughts of industrial kitchens and huge dining halls, yet the atmosphere manages also to exude inviting warmth.
As it should be, the best feature of Concrete Blonde is the food. Our recent visit had us face the formidable problem of deciding what to eat. There are many options, plus the menu changes - the chefs here are capable of experimenting and improvising while focusing on freshness, local produce, Berkshire Pork, Murrylands Farm lamb.
We had the prawns popped with popcorn, then Himasa kingfish (coffee-cured with cranberry & burnt-scallion vinaigrette, pickled mustard seeds) and for the main event, we had the Meredith duck (passion fruit-glazed root vegetables with duck ravioli in pain d'épices consommé).
Being big fans of duck, we had high expectations and they were exceeded. By now we were stuffed, yet had to indulge in dessert, which turned out to be the best part of the already amazing dinner. The chocolate dessert with its pistachio wafers and olive oil jam was phenomenal in its perfect consistency, sweetness, and rich chocolate flavour. And don't get us started on the lychee and rosewater martinis, one of the many choices on the extensive martini menu. We will be going back for more. - Mark Cunial
Located in Bellevue Hill, one of the most affluent suburbs of Sydney, this elegantly renovated residence merges the heritage of the building with contemporary minimalism in a way that is not easy to achieve.
Sydney-based Luigi Rosselli Architects in charge of re-imagining the Victorian bones of the building. They have done it lovingly by adding a new wing that includes a kitchen and family room on the ground floor and a study and staff quarters above it.
What we like especially is the eye-catching new three-storey staircase that links the old and new segments. It seems like a perfect signature of the bygone period yet manages to look completely cool and modern.
We also love the whitewashed walls, the wide oak floorboards and the elegant use of marble in the bathroom. The cool lighting installation (by Lindsey Adelman) above the staircase, and the cozy yet roomy vaulted-ceilinged attic are both features that respect the old structure but in a fresh manner.
In these images, it is also tough to ignore the lovely display furnishings brought together by Alexandra Donohoe of Decus (also of Sydney).
During the renovation, the building’s heating system was also completely overhauled and it now operates a geothermal air conditioning and heating system. - Tuija Seipell
Photographer: Justin Alexander
The Cool Hunter Pop-up boutique series starts this month in Melbourne, Australia continues in Sydney in December, and in 2013 we will be setting up temporary boutiques in New York and London.
THE COOL HOUSE at Rokeby Studios, Melbourne - 29 Nov - 2 Dec
THE COOL HOUSE at Pacific Bondi Beach, Sydney - 7 Dec - 16 Dec
Introducing the irresistible mix: The exclusive Penthouse display suite at Pacific Bondi Beach in Sydney, the coolest and newest photography studio Rokeby in Melbourne, a group of select exclusive feature sponsors and the design-savvy audience of The Cool Hunter, combined with an unexpected, limited-time designer product shopping experience.
In Sydney: Catching the wave of the temporary boutique phenomenon, The Cool Hunter (TCH) will refit the Pacific Bondi Beach Penthouse Suite for an unprecedented and unforgettable 10-day (including 2 weekends) event where potential buyers can not only view the suite but buy any and all of the furnishings, accessories and artwork.
In Melbourne: Rockeby studios becomes the setting for a 4 day designer shopping experience featuring the latest in home and housewares, designer accessories and unique products for the discerning home.
For the guests, shopping at THE COOL HOUSE at Pacific Bondi Beach penthouse and at Rokeby Studios will be unlike any other shopping experience – a striking break from the mind-numbing sameness of stores and malls around the world.
The ultimate lifestyle shopping experience has arrived to Australia’s most iconic beach: The Cool House by The Cool Hunter. After the huge success of The Cool House in Melbourne last week (4,500 people attended over four days), Sydney's Bondi Beach welcomes the ultimate pop-up boutique.
For 10 days only, The Cool Hunter lifestyle is available in the real world - detailed throughout The Lighthouse, Pacific Bondi Beach's f finest penthouse.
As you'd expect from The Cool Hunter, it is all wall-to-wall style, progressive design and understated luxury – and it is all available for purchase; every single items is for sale, as is The Lighthouse itself
Styled by Steve Cordony from Belle Magazine.
There are three kitchen displays with the latest designer kitchen accessories to purchase.
Everything is available to buy, including The Lighthouse.
Flowers by Poho Florist in Potts Point.
Balcony Design by Garden Life
Balcony Design by Garden Life
Large mobile artwork chandelier by Sydney-based paper artist Benja Harvey
The Cool House Sydney
Friday 7 Dec - Sunday 16 Dec
10:00am to 6:00pm
Pacific Bondi Beach
6th Floor of the Swiss Grand Hotel
180 Campbell Parade
The Cool House by The Cool Hunter was a huge success in Melbourne. And now, in Sydney, we are at The Lighthouse display suite at the Swiss Grand Hotel at Bondi Beach until Sunday, December 16th. It has been incredible to see that so many people have discovered The Cool House via Instagram and we are hoping for more Instagram sharing! Use hashtag #thecoolhouse and post your own images of The Cool House on Instagram for all to see.!
The Cool House Sydney
Friday 7 Dec - Sunday 16 Dec
10:00am to 6:00pm
Pacific Bondi Beach
6th Floor of the Swiss Grand Hotel
(Enter through Swiss Grand Hotel foyer - take lift to level 5 and follow signs once you see surfboard with Pacific signage)
180 Campbell Parade
Do you really think there is an interior environment that wouldn’t be made more beautiful, more tranquil, more cool with the addition of a peaceful image of ocean scenery?
We don’t think so. Without a doubt, the cure for the visual noise and image overload in our lives comes in the form of a stunning photograph by Luke Shadbolt of the central coast of NSW.
The picture seem like an oil painting, but it is in reality an expertly composed photograph.
Imagine a quiet beach, a soft morning breeze on your skin, the scent of the ocean, the sound of the soft waves. This image will transport you to your favourite seaside places as they expand and calm down any interior with its serene atmosphere and gorgeous colours. Now, just take a deep breath and relax.
Buy it here -Exclusive to TCH store or see it in person at our Summer Lovers store in Sydney which opens this Friday (details on Friday)
Rotate: Curated by The Cool Hunter – A completely new surprising shopping experience every 8 weeks. Always new, always different, always changing.
At TCH, we are always into something new. Just cannot help ourselves. A year ago, we launched the temporary two-week The Cool House in Melbourne & Sydney. More than 10,000 people attended and it was a huge success.
But rather than repeat ourselves this year, we wanted to evolve this cool concept. The result: Rotate by The Cool Hunter – a store that will stay in place for a year but the theme will change every eight weeks. New theme, new store, new everything every two months. Blink, and the shop has changed completely! Blink, and you’ve missed it! If you want it, you need to buy it now. It won’t be there next time.
Good bye to the same old boring sets of stores. Every mall, every airport, ever shopping street – the same stores, the same brands, same standard look-alike themes. Welcome Rotate by The Cool Hunter – the shop full of surprises, the concept that does not stand still.
The Rotate Concept:
These themed temporary pop-up stores will constantly evolve - and not just a changing window display or a few new products. The entire setup and product mix will change every 8 weeks.
There will be a new theme for each period e.g. Summer Lovers, The Art Hunter, Color Your World, Winter Wonderland. But this won't be your regular, boring store either – Rotate will be fun, innovative, interactive and visually spectacular.
Products and brands will be carefully curated by The Cool Hunter Team and feature amazing local brands and unique international offerings.
Our first theme "Summer Lovers" launches in Sydney in 2 weeks - stay tuned for more info later this month.
At first glance, the K House designed by Sydney-based Chenchow Little appears slightly dark and brooding. No windows or inviting embellishments, only angular planes of concrete and wooden slats.
But as soon as we see the view from the garden, the dwelling starts to appear like a protective burrow, a safe hideaway, an intriguing living space.
And when we later read about the clients’ brief, we knew the architects had achieved exactly what the client – a privacy-conscious family of two adults and two children – had wished for.
The house is located on the edge of Sydney Harbour (Vaucluse) overlooking the city skyline and the Harbour bridge. The northern edge – and the sun bathed side - of the site faces a public pedestrian walkway. To provide extreme privacy yet allow maximum sun exposure and openness to the views and the rear garden, the architects created a protective masonry shell and built an internal lining of untreated gum timber that will weather over time.
The internal views are light-filled and airy with none of the darkness or broodiness of the first-impression.
The total floor area of the residence (including decks) is 533 square meters (5.735 sq. ft). The site area is 788 square meters (8,250 sq.ft).
In their 10 years in business, Chenchow Little founders, Australians Tony Chenchow and Stephanie Little have become known for bold and distinctive residential projects. They are becoming one of our favorites, too. - Tuija Seipell
More than 400 invited guests attended the opening event of The Art Hunter in Sydney on Tuesday night.
The Art Hunter launch is a collaboration between The Cool Hunter and Jaguar, and the opening night was also the Australian debut of the spectacular Jaguar C-X17 concept car.
To present The Art Hunter, we engaged our dream team of collaborators, led by the incomparable Natalie Longeon and Peter Pengly from The Artistry (they designed and executed our Summer Lovers Rotate store as well), to transform a 500 m2 warehouse in Alexandria into a genuinely exciting, temporary three-week art exhibition experience.
The Art Hunter is not a white-walled space where you quietly walk past pieces of art. Instead, it is an eclectic and vibrant environment where every wall is a different color (by our paint sponsor Taubmans), where there is no natural light and where the work of more than 40 artists, curated by us, is not only on display but also for sale.
Every one of the seven exhibit spaces has its own unique theme in addition to having its own wall and floor texture and color.
In this corner, more CJ Hendry art with Oliver Tanner sculpture and floor designed by Hollie Martin.
The incredible artwork of CJ Hendry-all hand drawn by pen – drew much attention via Instagram even before her public debut at The Art Hunter. Five of the six works shown, were pre-sold before the opening night. (CJ Hendry is now exlusively represented by TCH)
At every turn, The Art Hunter surprises by serving up powerful, stunning art, capable of turning heads in any environment, from private residences to public spaces.
And to further prove the point that art does not need to presented in a boring, bland environment, we engaged Joe Crossley to create an incredible pattern with tape on the concrete floor.
The video room at The Art Hunter has a continuous show of five videos by different artists but you need to visit The Art Hunter to find out who they are!
The visual artists represented at The Art Hunter include both well-established masters and startling new discoveries, such as CJ Hendry. Other artists involved include Stephen Oramndy, Dorryce Rock, Daniel Hollier, Phil James, Friends With You, Paul Ryan and Jasper Knight to name a few.
I would like to thank Jaguar for making this all possible. It is incredibly rewarding to work with an iconic brand like Jaguar and to create an environment that is truly worth experiencing. And, of course, the Jaguar C-X17 is beyond incredible.
Matthew Beaven, Jaguar’s Chief Designer, Exteriors, Advanced Design, flew in from London to host the evening with us.
At The Art Hunter, the Jaguar C-X17 concept car and brand positioning – How Alive Are You? was brought to life by TThe Creative Shop through the use of both audio and visual stimulus. Entering the room to hear a solid heartbeat that increased in speed and tempo, all the while visualising this through red pulse graphics on the walls, helped to create an immersive experience that demonstrated that the Jaguar C-X17 is a living and breathing machine.
I also want to thank our creative producers The Artistry specifically. I have never worked with a team of people who so enthusiastically showed so much interest and care in everything they do. The attention to detail, the design and execution, the construction of our enormous set, the managing of the food and drinks of the launch evening - every single detail was executed to an extraordinary level of professionalism. I am so lucky to be working with them.
In this space, the floor was created by Tania De Bono of #thewritings and the photograph is by Nick Samartis.
The confession room designed by Hendrik Gericke where people walk into a neon-lit room to write a confession and share it on the wall.
Neon art in this space is paired with the Rainbow Trooper by Super Future Kid.
At the opening, we also had incredible edible food art provided by the talented team of Studio Neon with Andy Warhol soup cans for serving fermentad tomato gazpacho with prawns. Large terracotta pots with zucchini flowers, goats cheese hazelenut and honey and vegetable puree served as edible paint. And of course, we had the best mobile bar staff in Sydney with the Trolleyd boys along with our partners, Peroni, Nakd Water from NZ, Grey Goose, Karma Kola, Bombay Sapphire, Milagro Tequila.
The Art Hunter – open for three weeks only at
90-96 Bourke Road
Alexandria (directly opposite the Grounds)
Mondays - CLOSED
Tue-Fri - Midday until 8pm
Sat & Sun - 10am - 4pm
Want to see more? Use the hashtag #thearthunter on instagram to see everyone’s images.
The Art Hunter is The Cool Hunter’s latest, and so far the largest, offline experiential endeavour. It started with two The Cool House wildly successful temporary boutiques in Sydney and Melbourne in 2012, followed by The Cool Hunter ‘Rotate” Summer Lovers store in Sydney in 2013, and now in 2014, The Art Hunter
We can do much more with brands. If you have a corporate event, product launch, fashion show, or other happening in mind the near future, let us know. We have not only the ideas, but also the teams to make your next event a stunner. Want The Art Hunter in your city - get in contact?
The Residence is the next pop-up experience brought to by The Cool Hunter. With each pop-up our benchmark becomes higher and higher, this is no exception. Imagine a beautiful residence with beautiful furniture, lighting and artwork at every turn. This is The Residence.
The Art Hunter warehouse space in Alexandria, Sydeny gives us the opportunity to create the next version of The Cool Hunter off-line experiences: The Residence. We will build a simulated living environment in the warehouse, with a garage, kitchen, bathroom, library and living spaces, all furnished and equipped by leading brands, and with walls adorned with art similar to the amazing art featured at The Art Hunter.
Everything in The Residence will be for sale, and a visit to this space will be unlike any other “retail” or art gallery or “display unit” experience.
This will be an opportunity for a few select sponsors to showcase their concepts and products. A car brand showcasing its new release in a garage designed by our creative team, a kitchen appliance brand displaying its latest or future models, a bathroom fixtures brand launching a new product line, a furniture brand showcasing its new line of products, a computer brand providing the in-house computers, an electronics brand featured with its AV equipment, a designer fabric supplier providing the drapery or bed linen…
…Absolutely everything in The Residence will be for sale and the scope and type of sponsorship is limited only by our collective imaginations! How can we best surprise and delight the visitor? How can we best showcase your brand?
There is a huge value for brands in having a place where you can experiment.
Brands interesting in sponsoring The Residence get in contact
We first discovered CJ Hendry hyper-realistic drawings at the end of last year and were stunned immediately.
In early April this year we launched the Art Hunter in Sydney in conjunction with Jaguar and introduced CJ Hendry’s work as one of the featured elements of the occasion. Her reputation took off like a rocket and her work is selling out at record time.
For those who have just discovered The Cool Hunter or CJ Hendry, here’s some of the background story.
Her rise is extraordinary in the art world as it has all happened in just six short months. It is a testament to her talent and once again, a testament also to what we call “The Cool Hunter Effect.” We hear about it all the time. How careers have taken off, reputations have been established, sales taken off because we have featured their work on The Cool Hunter.
We are happy to be the catalyst and supporter of excellent work, but CJ Hendry is unusual even among the ones we’ve supported before. So much so, that we became her exclusive agents/gallery.
And we HAVE supported her from the start because we saw the striking talent and the strong appeal of her old-school hand-drawn artistry in today’s technology-heavy world.
A few days prior to opening the Art Hunter, we posted an image of one of CJ Hendry’s works on Instagram to introduce her as one of the many artists we’ve been showcasing.
Within a few hours, we had received more than 50 enquiries from international buyers wanting to buy the piece we just posted. We did the same thing the following day and posted a different image and continued that a few days in a row. The result: All of her works were sold BEFORE we even opened The Art Hunter!
And this is how 90% of CJ’s work have been selling ever since. We recently introduced her playing card series, also on Instagram, and sold out the entire set within five days. All 54 cards, including two Jokers
Her $50K Fashion IT Bag series sold out. Her Boxing gloves were sold to a buyer in Saudia Arabia, the Nike ball went to London, the basketball to an employer at Apple in San Francisco. Even Kanye West now has one of CJ’s pieces.
Her mailing list now exceeds 1000, all serious potential buyers wanting to know what’s next.
So, to market her work further, we have wanted to take a new route, to continue to do things differently. To put an extraordinary talent into the boring same-old, white-walled art-gallery setting somehow just did not make sense to us. Her work deserved to be the talk of the town, an event, a happening, a celebration.
We decided to showcase her work in a private home in Sydney - a perfect match to her talent. After a long period of scouting, we found the incredible house that fits the style of CJ Hendry’s work impeccably.
It is a two-storey warehouse in Surry Hills converted to what is possibly Sydney’s coolest house. Home to a young savvy entrepreneur who likes to entertain, the house features its own private nightclub complete with gold bar, see-through glass smoking room, four bedrooms/bathrooms, a pool that looks into the nightclub and a super impressive sound system.
Plus a sleeping pod shaped like a UFO - the owner’s bedroom. The house alone offers limitless talking points, yet it served perfectly as the background for CJ’s pieces. They literally belong there. Neither overpowers the other, both the art and the house get to shine, they are flawlessly aligned.
Opening night was a huge success with over 500 people turning up to an art event they hadn’t experienced before - all being driven to and from the space courtesy of Uber.
The CJ Hendry art show residence was open only for four days to the public (4 Dec - 7 Dec). All the works sold out, 95% were sold before we even opened the doors and only 3 were available on opening night which were snapped up fast.
The gold bar in the private nightclub with flowers by Melbourne based florist FLEURS who we flew up for the event to create flower installations within the space. The gold flowers on the bar were sprayed 24 carat gold.
Pool balls, gold sofa and gold flowers.
Cj's sports artworks
The entrance to the private nightclub was a perfect setting to display Cj's playing card and pool ball series.
The bathroom in the private nightclub.
We had 2 large grazing tables that our talented event stylist Natalie Longheon had created.
The food was the talk of the night, super quality provided by the Louis Vuitton of butchers - Victor Churchill in Woollahra and incredible cheeses by Salt Meat Cheese in Alexandria. Mud Australia provided the plate ware
Guests admiring the detail in CJ Hendry’s work
Admirers taking selfies in front of CJ’s work.
A huge thanks to our sponsors: Penfolds wine, Ciroc Vodka, San Pellegrino, Peroni, Rekorderlig Cider.
Up close and personal
"Can you believe this is an actual drawing” was the most overheard comment of the night.
- In March 2015, we’ll be showcasing CJ’s new works in Melbourne in yet another exceptional, un-gallery space.
- And Summer 2015, we’ll show more of CJ’s works in New York City and Art Basel Miami.
- CJ is exclusively represented by TCH. To be updated on CJ’s upcoming works and to get on her mailing list, send an email to - [email protected]
Photos by David Wheeler and Damien Milan.