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Lighting Up Denim
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2007-12-19 15:29:48
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In the mid-nineteenth century, when Bavarian peddler Morris Levi
Strauss and Latvian tailor Jacob Youphes (Davis) started to create
tough work wear for California coal miners from “denim” cotton imported
from the Provençal city of Nimes, they had no idea how far and wide
denim’s popularity would reach.
Most certainly they could not have imagined the veritable Versailles
created late this fall solely for the purpose of displaying denim in
the magical city of Istanbul. Located in a traditional Ottoman
building, the denim showroom was designed by New Zealand architect
Christopher Hall.
The showroom’s best feature is the lighting created by Beirut, Lebanon-based, PSLAB. The
firm of 40 designers, architects, craftsmen and engineers focuses on
researching, designing and producing custom lighting for a demanding
clientele in Europe and the Middle East.
At the Istanbul denim showroom, PSLAB took its inspiration from the
constraints of the old space and created an exciting environment that
also works. Custom suspended fixtures, positioned on two parallel
lines, were given long adjusting arms for directing the light where
needed. The fixtures give ideal light and look cool yet they allow the
original ornamental ceiling draw well-deserved attention. By Tuija
Seipell
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