   |
| 07:24 Thu 20 Nov 2008 |
Tag: Packaging
These items have all been tagged with the tag "Packaging", You can see other tags in the Tag Cloud| Buccella Wines |
| 2008-11-18 15:24:43 |
|
The art of packaging design continues to inspire us. The latest interesting example to land on our desks is this classic take on packaging label design by Californian boutique winery, Buccella. Taking the age-old wax seal as its inspiration, the bottle's simple label makes a bold statement about the brand - that it is formidable, timeless and not easily forgotten. And according to reviews by major wine critics - so is the product. Earlier this year, The San Francisco Chronicle named Buccella a "cult" brand and one of the top 10 new wineries to watch. Great packaging design and a great wine to match...a coupling made in hedonist's heaven. Pass the glasses please. - Lisa Evans. |
| The Power of The Box - Powerful Packaging Design |
| 2008-10-31 19:02:22 |
|
Packaging has power — enormous power — over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because we believe that it does for us what we wish it to do. And as any brand manager will tell you, we buy the “brand promise” and the package carries a lot of that promise. Try this test scenario. You are dying to break your shampoo routine, or for some reason cannot find your usual brand. How do you select an alternative? You generally pick a package that appeals to you or draws your attention. Often you do that out of necessity — you don’t have the chance to taste or try most products. The package must do the selling right there on the spot. Ask retail anthropologist Paco Underhill (author of Why we buy and Call of the mall) and he’ll likely produce studies and surveys on shelf impact, shopping behavior and consumer psychology, all showing that it does matter what the box looks like, even when we say it doesn’t. Martin Lindstrom’s latest book Buyology — Truth and Lies about Why We Buy covers the results of Lindstrom's $7-million study that attempted to figure out what really makes us vote with our wallets. The over-arching revelation — if it is indeed a revelation — is that, more often than not, we as consumers do not know why we buy. We do not know what actually affects us when we make a buying decision. What we do know — and what marketers know — is that it is all about emotions. How does the brand make us feel, is what matters. Our first impressions, whether about products or people, are strong and quick. In many cases, packaging is the main influencer. The billions spent on packaging and branding annually are not spent on spec. Marketers know it works, although even they don’t always know how or why. Packaging has a huge impact on many other things as well, not just on our buying decisions. On store shelves, the battle for space and shelf impact is tough. There is a reason why a box of twelve pills is five or more times larger than it actually needs to be to contain the pills. Theft is one concern, possibly also anti-tampering, but mostly it is about taking up space, taking it away from the competition. As the brand gains shelf space with the bigger box, other things happen as well. The bigger the box, the more shelving is needed. The more shelving is used, the larger the store needs to be. The larger the store, the higher the rent and the more staff is needed to keep it running. We can keep going along this route. The larger box also means larger cartons to ship the boxes, larger warehouses, larger trucks and so on. A larger box uses up more materials, more trees are cut down, more plastic is used, more garbage is accumulated... And of course, it all costs more. We are not trying to say that packaging is the cause of all ills, but we are suggesting that designing and producing “a slightly bigger box” is not a small decision. We also feel that we must finally start seriously caring about the environmental impact of unnecessary and eco-unfriendly packaging. Designers, manufacturers, retailers and consumers are the ones that can influence what happens in the packaging world. Packaging manufacturers will follow and start making whatever the market wants to buy. Ideally, of course, manufacturers of packaging should also invest more in developing eco-friendly options, but if unfriendly options keep selling well, why would they change? Our daily behavior proves that branding and packaging are important. There is nothing inherently wrong with that. But there is a bigger picture and it includes the inconvenient truth that much of packaging still ends up in garbage, in landfills or in the oceans. The challenge is to keep the cool, the impact, the fun and the practical function of packaging, but to do it in a way that doesn’t do any damage. As always, we at The Coolhunter are looking for genuinely original packaging. Let us know when you see it! From milk cartons to cosmetics, if its packaging that really pops, let us know about it! By Tuija Seipell Looking for a design studio who can deliver - look no further than TCH Design |
| Wild Bunch & Co Juices |
| 2007-08-28 21:38:18 |
|
The boutique juice industry is crammed with players already – now you can add a new one to the list. Wild Bunch & Co produces a delicious range of healthy juices including vegetable juices which are bulging with energy boosting vitamins. But our favourite thing about this Singapore based company is the packaging. Smooth and ergonomic, the bottles are like little design pieces decorating your refrigerator. By Billy T |
| Alice in Wonderland Chocolate |
| 2007-04-14 03:40:48 |
|
When in New York, try Alice Chocolate at Bblessing (181 Orchard Street). Perhaps you’ll be able to taste the glacial waters of the Alps or the herbs of the Amazon rainforest, as both are apparently used to make the chocolate near Bern, Switzerland. Or maybe you, the shallow consumerist that you are, only notice the beautiful packaging. Either way, you may be in the presence of a future icon if Steven Mark Klein and Michael Felber, chocolate makers and partners in Alice, have their way. The two have taken it upon themselves to elevate the reputation of “Swiss Chocolate” from mass-market lowlands to luxury-brand pinnacle, there to mingle with Chanel No 5, Patek Philippe Calatrava and Hermes Kelly. Alice Pleasance Liddell, the original Alice in Wonderland (who inspired Lewis Carrol to write the book), and Alice B. Toklas (Gertrude Stein’s life companion) and chef-extraordinaire Alice Waters are among the spunky Alices that inspired the name because they are people who “enrich the day through their imagination, refinement and enchantment.” The New York-based partners have their eyes on opening their own stores and plan to start from the top: A flagship store in Tokyo. They are looking for suitable partners, so what’s holding you back? By Tuija Seipell |
| BEERAW HONEY |
| 2006-05-02 12:00:00 |
|
|
| ORGANIC ICE-CREAM FROM DEVON |
| 2005-10-20 23:00:00 |
|
|
