Google Makes An Impression |
Thursday, 08 May 2008 |
It is tough to make an impression in New York, but Google is not afraid
to try. To celebrate the official launch (finally!) of its new artist themes for iGoogle,
it held a candle-lit media bash at One Little West 12 (a club located
at 1 Little W 12th St. in the Meatpacking District) and then let San
Francisco’s Obscura Digital loose outside with a three-night
illumination gallery.
At the hub of the district, the
intersection of Little West 12th, Ninth Avenue and Gansevoort, Obscura
projected moving images of the iGoogle artwork onto the facades of
buildings for three nights from 10 pm to 2 am. The facades of St. Hotel
Gansevoort, Pastis, Theory and Inn LW12 were the canvases for work by
Jeff Koons, Michael Graves, Yves Behar and others. At a white tent
sporting a Google logo at Gansevoort Square, passers-by could play with
the images a battery of computer stations.
At the media bash, a
panel of the iGoogle contributors consisting of architect Michael
Graves, photographer Anne Geddes, artist Jeff Koons, Marc Ecko, and New
Yorker cartoon editor Robert Mankoff discussed their views of how the
Internet is changing their industry. Other luminaries whose designs are
available at iGoogle include Dolce & Cabbana, Diane von
Furstenberg, Philippe Starck,Oscar de la Renta, Tory Burch and Ivana
Helsinki. By Tuija Seipell
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