Monday, 14 July 2008 |
What’s an hourglass? Oh yes, it’s an ancient time piece, flowing fine
sand quietly marking time in a perfectly balanced glass. Or, as
everyone should know by now, it is the main prop at Never Stand Still. It was the kick-off party to start
the countdown for BMW’s European launch of the latest model of BMW 7
series, slated to take place this fall. The car, displayed in the
world’s largest hourglass in the Red Square, has not received much
coverage but as soon as the construction for the hourglass marvel began
four months ago, online buzz about it has been consistent. The
12-meter-high glass contraption was the centerpiece of the party thrown
to 400 invited guests and celebrities. At the start of the build-up,
more than 180,000 silvery balls concealed the car that was gradually
revealed as the balls fell to the lower level. Moscow is a strong and
growing market for BMW, and what better place to strut its latest but
the historic location against the backdrop of the Kremlin, St. Basil’s
Cathedral and G.U.M. – all veterans of many a communist-era motorized
military parade. By Tuija Seipell
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BMW Hour Glass 
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