Spain Emotion - Tokyo Designer's Week |
Wednesday, 01 October 2008 |

Hector Serrano Studio
has curated and designed the exhibition Spain Emotion as well as the
communication campaign of the Spanish participation at this years Tokyo
Designer's Week. The event is organized by the Spanish Institute for
Foreign Trade (ICEX) and will take place in the Spanish Embassy in
Tokyo from 30 October to 3 November 2008.

More than an exhibition, Spain Emotion is a celebration of the best
Spanish design in the Tokyo Designer's Week that encompasses not only
this exhibition, but also conferences and seminars; a forum that
provides with an exceptional opportunity to get to know at first hand
those who are behind the products. The aim of Hector Serrano Studio
this year is for emotion to be the guiding threads of their story, and
the products its main characters. To this end, they have created a
space that aims to surprise, entertain, seduce and encourage, rather
than simply showing; four large stages where light dramatises and
bathes the surroundings and the pieces in color. Color to communicate
the vitality and energy with which the Spanish character is so often
identified. In short, an experience aimed at revealing the latest in
Spanish design, in a most emotive way. - Tuija Seipell

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