COMPETITION HEATS UP AT DESIGN EXPOS |
Wednesday, 26 July 2006 |
Design expos are becoming a common place around the world now, which means that expo designers are having to become more creative in how they present their exhibits simply just to stand out from the crowd and impress travel weary seen-it-all designer attendees. Companies are blowing huge budgets building these temporary temples designed to stop passing crowds in their tracks. The Salone Del Mobile in Milan has played host to spectacular displays recently.
Some international standouts include:
Fujitsu (pic above) set out to install a ‘Branding Monument,’ with its incredible light soaked bubble. More a planet than a stand, the Fujitsu exhibit created an alternative universe for attendees, who were enthralled by the larger than life graphic and image displays.
Car giant Daimler-Chrysler commissioned Almut Weinecke-Ludwig to design
a motor-sport themed traveling exhibition. First seen in Berlin, the
awe inspiring installation was comprised of a racetrack made of
laminated wood. Talk about fast cars.
Japanese designer Tokujin Yoshioka outdid himself with a brilliant display for Lexus in Milan last April. More than 700km of soft, transparent, acrylic fibers were tied to a triangular, ceiling-mounted frame creating a tunnel. And the light at the end of the tunnel, was, you guessed it, a brand spanking new Lexus.
The Comfort Sphere is a whole new concept in exhibition space. Inspired
by Eero Aarnio's "Ball Chair" from 1963, the Comfort Sphere creates an
intimate presentation space with the latest hi-fi and multimedia
equipment. In this all consuming space the senses are literally
seduced, while your sense of time and space shift to the tune of this
alternative universe. by Billy T
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