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Google Makes An Impression
E-mail Thursday, 08 May 2008

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It is tough to make an impression in New York, but Google is not afraid to try. To celebrate the official launch (finally!) of its new artist themes for iGoogle, it held a candle-lit media bash at One Little West 12 (a club located at 1 Little W 12th St. in the Meatpacking District) and then let San Francisco’s Obscura Digital loose outside with a three-night illumination gallery.

At the hub of the district, the intersection of Little West 12th, Ninth Avenue and Gansevoort, Obscura projected moving images of the iGoogle artwork onto the facades of buildings for three nights from 10 pm to 2 am. The facades of St. Hotel Gansevoort, Pastis, Theory and Inn LW12 were the canvases for work by Jeff Koons, Michael Graves, Yves Behar and others. At a white tent sporting a Google logo at Gansevoort Square, passers-by could play with the images a battery of computer stations.

At the media bash, a panel of the iGoogle contributors consisting of architect Michael Graves, photographer Anne Geddes, artist Jeff Koons, Marc Ecko, and New Yorker cartoon editor Robert Mankoff discussed their views of how the Internet is changing their industry. Other luminaries whose designs are available at iGoogle include Dolce & Cabbana, Diane von Furstenberg, Philippe Starck,Oscar de la Renta, Tory Burch and Ivana Helsinki. By Tuija Seipell



Tags: Events,
 
Myhab - Recyclable Tent For Music Festivals
E-mail Thursday, 08 May 2008

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Camping out a music festival need no longer be a boggy, muddy affair thanks to this smart-as-a-whip innovation dubbed Myhab. Essentially it's a temporary, waterproof, completely recyclable tent made from durable recycled plastic and and waterproof cardboard. The tent is fixed on a raised platform to stop it from slipping into a muddy bog in the case of rain.

Myhab was created by a student and there are plans to for "myhab" villages at all of the UK's major music festivals. by Lisa Evanns (via Springwise)

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Tags: Business, Events,
 
It's All In Your Head
E-mail Tuesday, 06 May 2008

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Berlin’s Magma Architecture won several awards for its entry in the JETZT | NOW series of temporary installations at the Berlinische Galerie, Museum for Contemporary Art, Photography and Architecture. Magma’s installation, 11th in the series, was called fittingly “head-in | im kopf” and its concept is based on exploring the properties of materials, form, color and light.
 
The main feature of the installation is an alarmingly orange flexible fabric (polyamide-elastan mix) stretched between the walls, ceiling and floor. The fabric is the most visible part of the exhibit, yet it is also the tool with which the viewers can focus on smaller details.

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Visitors bend down under the fabric into which openings were cut. Through these holes, visitors pop their heads up into the orange space to view drawings, models and photographs suspended from wires. These items are from Magma’s work and include representations of the revitalization of the former GDR Radio Centre (Berlin, Nalepastrasse, 2007), a bridge over the Landwehrkanal river in Berlin (competition entry in 2006), the new Nexus Productions headquarters in London, and the exhibition Trial & Error in London (2003). Luckily, we have images to show how it all worked as the full effect of the experience is quite impossible to describe in mere words.
 
The project team for head-in | im kopf included Anke Noske, Hendrik Bohle, Dominik Jörg, Lena Kleinheine, Ksenia Kagler, Yohko Mizushima, Lena Kleinheinz, Martin Ostermann and Ben Reynolds.

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Magma was established in 2003 by Martin Ostermann and Lena Kleinheinz. The Ohio native Ostermann is a former senior architect at Studio Daniel Libeskind. The Denmark-born Kleinheinz is an exhibition designer. Magma is known for its inventive, experimental and experiential approaches to architectural work. By Tuija Seipell

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Tags: Berlin, Events,
 
Chanel Mobile Art Container By Zaha Hadid
E-mail Wednesday, 12 March 2008

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Creativity has always been at the heart of CHANEL since its very beginnings; it is the thread that unites Mademoiselle Chanel to Karl Lagerfeld, a visionary spirit known for his skill in anticipating the future of his times.

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A modern brand, constantly moving forward, cultivating the extraordinary and its innate sense of the moment, CHANEL is resolutely open to the world and turning towards the future. It is this propulsion that incites CHANEL to perpetually create surprise, from one continent to the next, and to so deeply impact on our collective imaginary consciousness.

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A traveling project, with entry free to all, Mobile Art will circulate for two years throughout Asia, the United States and Europe. In a futuristic pavilion created by the architect Zaha Hadid at the request of Karl Lagerfeld, some twenty international artists will exhibit work that was inspired by the elements that give the CHANEL bag its identity. Through this collaboration, resulting from their singular points of view - poetic, audacious and as yet unseen - the multiple facets of this mythical bag and its universe are revealed.

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Mobile Art is a revolutionary event, uniting one of the greatest architects of our time, some of our most innovative artists, and an icon of the fashion world: the quilted bag. Mobile Art is founded in the continuity of Gabrielle Chanel's strong relationship with the arts, and reaffirms once more our devotion to creativity and to the avant-garde.

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Tags: Events,
 
Event Producers - We want to hear from you
E-mail Tuesday, 11 March 2008

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If it is creative and cool and has an edge that others don’t, we want to know about it. This time, we are particularly interested in hearing from the event industry.

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Although we now can experience all sorts of “reality” just sitting down in our own environments, nothing beats a real live experience of an awesome party. One of our all-time favorites is the breathtakingly cool Prada VIP do at the Central Market in Valencia, Spain, to celebrate the America’s Cup. Talk about awakening all of your senses in one lavish event!

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If you design/produce/create events that are talked about years afterwards, let us know. - send images/info to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it


Tags: Events,
 
A Museum Opening - L.A
E-mail Wednesday, 27 February 2008

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The opening of a museum is just about as much fun as ... what? The closing of a museum? We can quit this sort of kidding now that we’ve seen the star-studded opening gala of Lacma — the Los Angeles County Museum of Art. Tom Cruise, Christina Aguilera, Katie Homes and Tony Bennett were just a few of the luminaries enjoying the lavish Wolfgang Puck-catered, Lionel Ritchie-entertained dinner as a prelude to the opening of the new Broad Contemporary Art Museum building of Lacma.

Urban Light, a fantastic forest of vintage lampposts by Chris Burden, lit up the entry to the cocktail reception where life-size ice-sculpture waiters served champagne. Event virtuoso Ben Bourgeois of J. Ben Bourgeois Productions called the party itself a contemporary art installation and he knows what that means. Just to create the “wrapper” for the dinner party, he brought in a 22,000-square-foot steel frame and covered the interior walls, tables, chairs and 12 massive light cubes with white Ultrasuede. All of the surfaces served as screens for the evening’s entertainment.

The 72,000-square-foot Broad Contemporary Art Museum building was designed by Renzo Piano whose work includes Paris’s Pompidou Centre and the New York Times headquarters. The initial 160-piece exhibition includes works by Andy Warhol and Jeff Koons. By Tuija Seipell


 
Money, Money, Money
E-mail Tuesday, 12 February 2008

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Even if the movie bombs at the box office, the premiere party can still rock. This was proven recently at the fantastic do for Overture Films' first film, Mad Money, starring Diane Keaton, Katie Holmes and Queen Latifah.

The screening took place at the venerable Mann's Village Theater in Westwood. Built in 1930 in the Spanish Mission Revival style and remodeled numerous times since, the Village is part of the 18-house Mann Theaters chain that includes Grauman’s Chinese Theater in Hollywood.

And the not-so-surprising theme of the party? Money! At the Theatre, guests were handed Mad Money-themed California Lottery tickets at entrance. After the film, guests shuttled to the party at the storied Royce Hall (completed in 1929 in Italian Romanesque Revival style) on the UCLA campus.

Fake metal detectors, flat-screen monitors, money carts as food trolleys, images of money on just about everything (walls, trays, napkins) and genuine legally shredded bills and stacks of cash as decor ensured that nobody forgot which film they were celebrating. By Tuija Seipell



 
Squash Central - NYC
E-mail Wednesday, 06 February 2008

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If you’re one of the estimated 30,000 passengers who travel to and from Grand Central Station in NYC, or one of the overwhelming half a million people who pass through the terminal each day, chances are the only thing you’re focused on is catching the right train to take you to your destination. Recently, the Bear Sterns Tournament of Champions, the largest professional squash event in North America, was set up in one of the halls of Grand Central. The week-long event attracted 64 players and 4,500 spectators.
The glass-enclosed court was surrounded on three sides with bleachers for paying fans, and a VIP lounge was set up on the other side of the hall. And although the train schedule most certainly stayed on track, we wonder how many of the passengers got distracted walking past the pop-up court, and missed their trains. By Andrew J Wiener


Tags: Events, New York,
 
Stoli Hotel - Miami
E-mail Monday, 04 February 2008

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The beds have been made, the concierge desk polished and the piano in the lobby has been tuned. On its tour around America, the Stoli Hotel has set up shop in Miami where it will host a variety of invite only music, fashion and sport events over the next two and a half weeks.

Designed by creative architecture agency Pompei A.D, the 10,000 square foot hotel-themed space is inspired by the iconic Hotel Moskva which features on Stolichnaya's labels.

"Each facet of the hotel has been carefully selected to incorporate Stolichnaya's authentic heritage, while drawing upon the modern day qualities that top metropolitan hotels possess" says Adam Rosen, Senior Brand Manager of Stolichnaya vodka.

 Guests can browse (but not sleep in) rooms designed around Stoli blends, enjoy Stoli cocktails and indulge in manicures, facials, scalp treatments and chair massages.

You are, however, going to need to be wearing some serious bling if you want to enter the elit suite. Paying homage to Stoli's high-end range, it is only open to celebrities and VIP's.

Heading over to New York next, the Stoli Hotel adds yet another milestone to Stolichnaya's unique history of innovation and championing all things Russian. By Brendan McKnight.


Tags: Events, Miami,
 
FIAT 'FLIES' ON LONDON EYE
E-mail Tuesday, 22 January 2008

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Publicity stunts don't come on much of a larger scale than this. To celebrate the launch of the new Fiat 500 in London last night, one of the vehicles was placed into a pod on the London Eye where it will live for the next 2 weeks.

The launch of this 'time capsule' was at 8pm, exactly 500 hours into the year and as one would expect for such an event, was a star-studded affair and included a light show that lit up the river Thames, and performances by Mika and The Feeling.

The car itself is a remodel of the original version which was first presented 50 years ago, and is Fiat's go at re-releasing a retro classic, as VW (Beetle) and BMW (Mini) have arguably both done quite successfully in recent years.

The 500 was recently named the 2008 Car of the Year and has been praised in numerous auto publications. By
Brendan McKnight

Random archive

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Snapple Takes off                           Zoop Car                                       Waterworld - China                        Karaoke Clubs


Tags: Events, London,
 
Underwear Flash Mob Hits New York Tomorrow (12 Jan)
E-mail Friday, 11 January 2008

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Another elaborately themed public flash mob event hits New York tomorrow.

Improveverwhere
causes scenes of chaos and we love them for it. If you're in New York, all you have to do is rock up to a designated train station, acting as if everything is normal, and catch the train, without your pants on. There are strict rules (no laughing, no nastiness, no g-bangers) but it is all in good fun. The idea is to make other people laugh, stare and feel ever-so-slightly awkward.

There are No Pants 2k8 happening in the following cities: New York, Boston, Washington DC, Portland, San Francisco, Chicago, Toronto, Baltimore, Salt Lake City. It's happening tomorrow - Sat 12 Jan.

See Also Bubble Battles, Pillow Fight Club, Water Gun Assinations


Tags: Battles, New York,
 
Inflatable Solivoid
E-mail Monday, 07 January 2008

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Towering 7m high the inflatable Solivoid swept last years Australia's Interior Design Awards. The Monash University creation was designed as a temporary coffee lounge for use at trade exhibitions. It provides a space for visitors to wait, while they also inadvertently generate multimedia patterns projected on its surface.
 
Interior Architecture lecturer Mr Darragh O'Brien said the project was an experiment that attempted to reconcile the ideal with the real. "It is a deliberate exercise in vagueness, reflecting the ambiguous nature of an evolving design process… In response to the contextual environment, occupants of the lounge will be suspended between inside and outside; between here and there; between matter and information.” By Brett Lackey

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Villa Eugénie - Runaway Runway Success
E-mail Tuesday, 13 November 2007

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Villa Eugénie is an "events" company in the most impressive sense of the word. These are not people who organize bridal showers and baby parties for minor movie stars. For the Brussels-based team of Villa Eugénie, led by Etienne Russo, routine means orchestrating a major runway event for a major fashion house. And stunning everyone.

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Best known for its catwalk extravaganzas, Villa Eugénie is now involved in not just creating spectacular fashion shows, but staging major events for luxury business in all of its forms - magazine launches, major celebrations, and jewellery, perfume, art and opera installations, corporate events and fairs around the world. The team also advises major fashion brands on store concepts, stores space searches, lighting and branding. Although based in Brussels, Villa Eugénie operates in all major fashion and luxury centers and has a permanent office also in Miami.

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We do not envy their task of having to impress the time-hardened fashion buyer or editor, or the celebrities that line up the runways of the famous fashion emporiums. These events are critiqued like major concerts or art exhibitions, and the shows themselves are as much about drama and ever-bigger surprises as they are about the designers, or the fashions - most of which are unwearable by mere mortals anyway.

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Villa Eugénie must be doing it right. Year after year, its client list reads like a Who is Who in the fashion world: Chanel, Dries Van Noten, Miu Miu, Maison Martin Margiela, Lanvin, Hermès, Hugo Bosss, Sonia Rykiel, Olivier Strelli, and the
Adidas-backed Y-3.

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These are all major brands with huge production budgets. But even when you know that sky is not the budget's limit, it is still astonishing that the same production company can be creating several shows in one season - all attended by the same posse of cynical seen-it-all viewers - and not start to appear stale or formulaic. Boundless creativity and ruthless attention to detail, both most likely still sparked for each project by Etienne Russo himself, are the cornerstones of such a feat.

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Russo started humbly in the 1980s as an artistic and creative barman at Mirano, a fashionable nightclub in Brussels. He was soon creating major events there and drawing serious attention. His first real fashion client was Dries Van Noten for whom he worked as a model, salesman, lighting engineer, cook and extraordinary producer of Van Noten's first fashion show in Paris in 1991.

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In 1995, Russo started his own production firm, naming it after the charming villa where it was located. Since 2004, the Villa Eugénie team has worked out of a former factory close to Brussels South station (Bruxelles-Midi, Brussel-Zuid). The space, covered by a vast glass canopy, was redesigned by the Ghent-based architect Glenn Sestig. 

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This is the same man who this year opened his first luxury hotel Sestig Hotel. In the cubic Huis Van Waes building in Ghent that he reconstructed. By Tuija Seipell

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Seen any other interesting events we should know about? e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it




Tags: Fashion Shows,
 
Prada's Market
E-mail Monday, 28 May 2007

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These days Prada isn’t just a name in fashion. The venerable Italian fashion house has its elegant fingers in several other pies including mobile phones and staging mammoth events.

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Last month the label hosted one of the parties of the year in the city of Valencia in Spain to celebrate the America’s Cup. As principal sponsors of one of the participating yachts, Luna Rossa, Prada spared no expense at its lavish VIP do held at the Central Market which is normally home to a buzzing produce market.

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The event attracted a slew of local and international celebrities who lapped up the unique ambience – organizers left a lot of the stalls intact including fruit stalls and delis, and guests were invited to sample the produce on offer. One deli housed the event’s DJ, who mixed tunes amid the Parma ham and anchovy tins, while other stalls where converted into mini showcases of Prada accessories; with belts and bags hanging from hooks as if they were pieces of fruit. In one deli stall Prada even displayed its silk turban range.

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Dinner was served on a series of intimate dining tables that were scattered through out the venue, giving party goers the feeling that they were at an elegant dinner party. By Laura Demasi.




Tags: Events, Fashion, Spain,
 
Cartier Holds Elephant Polo Match In India
E-mail Monday, 27 November 2006

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The pairing of Cartier and polo - the sport of kings - should come as no surprise, but the elegant jewelers have added an interesting twist to the scenario. Forget the horses, it's "Elephant" polo at Cartier.

Cartier became involved in the event to highlight the plight of Asian elephants, whose numbers are rapidly diminishing. Held in India's 'Pink City', the glamorous event attracted the creme of international high society and celebrities.

Local branch of animal activist lobby group PETA protested at the site claiming that the event was perpetrating cruelty to animals, suggesting that the jeweler should stick to "selling watches." It's a contentious situation and certainly harks back to the colonial, English Raj days. by Lisa Evans

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Tags: Events,
 
BUBBLE HOUSE - PLASTIQUE FANTASTIQUE
E-mail Wednesday, 06 September 2006

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Looking for a venue for your next party, exhibition or launch? Make your own ~ literally ~ with this bizarre new mobile bubble unit created by Plastique Fantastique in Germany. These wacky structures are inflated to transform into mobile venues. It's like being in a surreal art work or a giant balloon, and certainly makes for a memorable event. by Billy T

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Tags: Events,
 
SNAPPLE WHITE TEAS TAKES OFF IN NY
E-mail Monday, 17 July 2006

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Bryant Park in NY became a high flying zone late last month as Snapple introduced its new line of White Teas. Three 22' diameter helium Parabounce mini balloons were inflated on the park's Great Lawn and members of the public were invited to "fly" up to 100' above midtown. The event is the kick-off to a 9 city national tour and featured sampling of the new teas, self-touted 'lightest tea on Earth', the High Tea Tour, includes Chicago - Wednesday, July 19 - Soldier Field, Los Angeles - Tuesday, July 25 - Queen Mary Events Park, San Francisco (Oakland) - Thursday, July 27 - Frank Ogawa Plaza, Portland - Monday, July 31 - Pioneer Courthouse Square, Seattle - Wednesday, August 2 - Seattle Center. by Lisa Evans



Tags: Events,
 
WORLD'S BIGGEST WATER BALLOON FIGHT
E-mail Sunday, 23 April 2006

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We have brought you fights of feather with proportions such as Pillow Fight and target assassination style Street Wars. On Saturday the 21st April, Sydney's infamous Coogee beach ( Bondi's baby brother ) played host to the World's biggest water balloon fight thanks to major sponsor Xbox. Picture it, 2,921 participants divided into two teams launching over 55,000 water balloons at each other. Thats a lot of water! Balloons were launched with a count down arrival of a chopper hovering above the crowd. Participants came from as far as South America and Europe to take part in this record breaking event, to celebrate the Aussie launch of Xbox 360 Live. Global record breaking events are fast becoming the event de jour, thanks to the brilliant organization and financial backing of players such as Xbox. Money raised went to local surf life saving clubs, who end up rescuing about 8 thousand overseas visitors to Sydney untamed seas ever year. Remember, always swim between the flags! by Billy T


Tags: Events,
 
STELLAR LAUNCH
E-mail Thursday, 30 March 2006

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The recent launch of the new season of Stella McCartney's range for Adidas has taken the concept of guerrilla marketing to a whole new level. Intent on literally stopping traffic Adidas installed large, transparent plastic boxes outside of the Soho store replete with models inside, who, oblivious to the pandemonium around them, serenely practiced yoga while clad in McCartney's new season threads.

If that wasn't enough to imprint the brand into the collective consciousness, Adidas took it one step further with the launch of the Fall/Winter 2006 collection at the luxuriously rustic Elk Mountain Lodge in Aspen, Colorado last week. Athletic beauties modeled the new Winter Sport collection while sledding with huskies, skating, skiing and snowboarding in the pristine wilderness. Fabulous. But what on earth will they do next? by Lisa Evans

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