February 1 2012

Just like fireworks, originally used in celebrations to reach up to and greet the spirits in the sky, this LED-light cathedral aimed VERY VERY high! We’re not sure if it was visible from space (or higher) but it certainly glowed brightly.

More than half-a-million people were drawn to the Luminaire De Cagna LED-light display at the 2012 Light Festival in Ghent, Belgium. Luminaire De Cagna became the main attraction of the Festival that included more than 30 other displays and exhibitions.

Constructed of wood, covered with 55,000 LED lights and reaching 28 meters (92 ft.) into the sky above Belfortstraat, the Romanesque cathedral-like Luminaire De Cagna used only 20 kWh of energy.

Luminaire De Cagna is an Italian family business that has created light displays since 1930. They started with oil and carbine lights, moved on to electric and, since 2006, have used LED-lights exclusively. - Tuija Seipell

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December 21 2011

The incredibly beautiful "A Path in the Forest" by architect Tetsuo Kondo was a temporary installation in the Kadriorg Park near Tallinn, Estonia.

It was part of Tallinn's 2011 European Capital of Culture activities and in particular, part of LIFT11, a festival of 11 urban installations. All other installations in LIFT11 were selected through a design competition, but Kondo was invited to create the Path. It was realized in partnership with the EU-Japan Fest Japan Committee.

Kardiorg Park is an urban forest, only 15-minutes' walk from the Old City of Tallinn. While it has some intact treed areas, it is mostly an urban park of man-made structures and tended gardens.

With his light touch, Kondo created a 95-meter (311-foot) suspended walkway among some of the park's 300 year-old trees. The unobtrusive Path is similar to Kondo's 2010 work Cloudscapes for the Venice Architecture Biennale. Both works put humans on an uncommon level in relation to their surroundings, creating a new viewpoint and inviting further examination. - Tuija Seipell

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December 15 2011

Ever since we posted our first idea featuring Mini Inflatables, other blogs immediately featured them

And we were immediately inundated with orders. Individuals, agencies, Mini dealers, other brands, retailers, hotels, art & design festivals are crazy about them.

We now have more than 13,000 orders but we have no product yet! So we are super excited that we are now negotiating with Mini Germany to make it all happen!

This is a perfect example of a win-win for all concerned. Mini gets its brand out there in an unexpected space and in a fun and active environment. It is interacting with consumers who love to show off their Mini inflatable on the beach because compared to other boring inflatables, this is just too much fun. It's big, it’s bouncy, it’s fun.

People react to it with “I want one!” and “I want to try that!” Perfect reaction and brand atmosphere for an active, fun brand.

We even designed a fun Xmas installation using the Mini inflatables as reindeers.

Stay tuned for the announcement of the Mini Inflatables. We expect it to be all ready by Summer 2012!

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August 23 2011

What do you get when you combine the ultimate summer playground with a fun, cool brand that is willing to play with you? You get life-size Mini convertibles, inflatable beach toys that are as much fun for adults as they are for kids.

Most likely kids will have no chance at all to play with these toys as the Mini inflatable screams grown-up fun in an irresistible way. This is the ultimate beach accessory; too big for the ordinary pool but perfect for the warm waters and sandy beaches where the in crowds gather to see and to be seen.

Beach-goers can just grab one and play in the sand or on the water. They will be able to enjoy the sun, catch the waves, look cool, pose for some pics. These are pictures they will want to broadcast and post online because the beach Minis will not appear on every beach. People will want their friends to know where they are so that they can join the fun.

Mini Inflatables were created by Access Agency after the success unveiling of the Mini Indoor Drive-in cinema for the new Countryman in Italy.

Access’s cool car experiences for Mini include the car wraps and the recently launched Sephora's new Same Day delivery service using the Mini Clubman.

The Mini Inflatables are incredibly flexible as promotional and entertainment tools. They can be used not only at the beach over summer but in many other environments as well.

Additional uses for the beach include fun Mini rides in Mini Inflatables pulled by speedboats or jet skis.

Mini Inflatables are effective as massive “balloons” on top of actual Minis in showrooms, outdoor picnic promotions, parks, special events such as Art Basel and other large-scale festivals.

Mini Inflatables are also perfect for point-of-sale displays, as showroom props and as décor. - Bill Tikos

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June 8 2011

Simple ideas meticulously executed make a big impact in Glocal Design Magazine’s trade show booth presented at the May 2011 Habitat Expo in Mexico City.

The 258 square-foot (24 square meter) exhibit was created by Mexico City-based ROW Studio, a partnership between Álvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa.

The sponsor of the construction and material for the booth was Masisa Mexico, a leading manufacturer of MDF panels in Latin America. Masisa was looking to showcase the versatility of its 15mm DecoMDF Masisa panel, covered on both sides with a decorative foil in a wide range of colours and designs.

We love the way ROW’s creative team of Luis Larumbe and Daniel de Leon used fluid and undulating forms making the hard material seem pliable and inviting. We also love the use of colour, and the cocoon-like enclosure – all fitting qualities for a design magazine. - Tuija Seipell

See also:

Pencil Fair Stand

Grazia Magazine Pug Balloon Stunt


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May 29 2011

When we saw this great idea in Montreal, Canada, we immediately thought how wonderful it would be if city councils around the world took this on as a way to draw attention to Breast Cancer Awareness Month! The cause deserves this kind of prominence.

However, this presentation by landscape architect Claude Cormier is not for breast cancer awareness. It is part of Aires Libres a summer-long  celebration that has turned the street to a pedestrian-only mall of arts and culture. Aires Libres will end September 12, 2011.

Pink Balls/Les Boules Roses consists of more than 170,000 pink balls hanging over a 1.2 km distance from Berri to Papineau Street in Montreal’s Sainte-Catherine Street East Village.

There are three sizes of pink plastic balls, stretching over the street in nine sections, each with its own pattern. Pink Balls was produced by Impact Production in partnership with Société de développement commercial - SDC du Village. - Bill Tikos


March 25 2011

DDB Paris created this simple, fun “Escape Machine”  experience for the French travel company Voyages SNCF.

Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!

The underlying message is that the company’s Escape service lets you travel to any destination you want.  DDB Paris with executive creative director Alexandre Harve created this, as it did last year’s flash-mob “Welcome Service” scenes for Voyages SNCF. - Tuija Seipell

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March 6 2011

National Geographic Channel have created a real-life version of the animated film Up — launching a house thousands of metres into the air using balloons.

A team of scientists, engineers, and two world-class balloon pilots successfully launched a 16' X 16' house 18' tall with 8' coloured weather balloons from a private airfield east of Los Angeles, and set a new world record for the largest balloon cluster flight ever attempted.

Using 300 helium-filled weather balloons, the lightweight building reached an altitude of more than 3000m and remained in the air for about an hour.

The filming of the event, from a private airstrip, will be part of a new National Geographic Channel series called How Hard Can it Be?, which will premiere in fall 2011.

See also Cancer Council Australia, Truth or Dare event

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January 7 2011

TCH ACCESS agency's collaboration with the world's best brands and ad agencies continues. We are working on a number of fun projects with car brands, property developers, sports brands, beverage (alcohol and non) brands, movie studios.

Last fall, BMW's event agency, EWT invited ACCESS to create the Mini Indoor Drive In Cinema for the launch week of Mini Countryman to the Italian media. We also created a video presentation about the World of Innovation for the same event.

Since we first featured the drive-in cinema and the Mini car-wraps, we have been asked by numerous Mini dealers around the globe to create them for their showrooms. So, this year, we will be creating many more exciting and innovative Mini experiences in various international markets. Stay tuned - Bill Tikos

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November 1 2010

THIS is what we will want in our office now! Pinball may be living a second life as a retro thing to do and own, but what we really want now is to be living (or working, playing) IN a pinball machine!

Our hopes for this were aroused by the super clever exhibit of Modular Lighting Instruments at Interieur 2010, the 22nd International Design Biennale that took place October 15 – 24 at Kortrijk Xpo venue in Kortrijk, Belgium .

In a colorful and fun human-scale pinball machine, completely lit by LED lights, Modular introduced its latest LED ceiling lights, Spock and O’Leaf, for the first time to the general public.

The playing field of the game was divided into the same sections as the Modular lighting catalogue: Orientation, Accent, General and Dynamic making it easy for the “players”-- potential specifiers and buyers of the new lights – to pay attention to the lights, and not just the fun surroundings. Apparently, this energy-efficient exhibit used 70 % less energy than the company’s 2008 exhibit at the same event.

The Roeselade, Belgium-based Modular Lighting Instruments has showrooms across Europe and additional offices in the Netherlands and France.

Both of the new fixtures, Spock and O’Leaf, were designed by Bram Couvreur and Bjorn De Vos of Couvreur & Devos, also located in Roeselade. - Bill Tikos

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