Events

Events

January 15 2009



Fashion launches are a bit like romantic comedies; pretty people in pretty clothes in pretty places - and they all start to look and feel the same after a while. Louis Vuitton broke the mould with its latest launch for its new Stephen Sprouse collection. The mega party was held over three venues in New York, starting with a cocktail party at the Louis Vuitton store, followed by an exhibition of  Sprouse's artwork. The night ended with a packed after party at the Bowery Ballroom, where Debbie Harry took to the stage for a mini concert.

Louis Vuitton did the late designer proud, celebrating his unique Punk couture aesthetic by creating mini 'Sprouse worlds' - referencing his work at every turn, from the walls to the ceiling and the furniture, culminating in a spectacular 'hall" of graffiti, a 'tower' of vintage TV sets and custom neon signs. Even the food paid homage to Sprouse - neon coloured hors d'oeuvres and desserts spilled out in a kind of punk colored rainbow.



Sprouse, who was part of Andy Warhol's set, become famous in the 1980s for pioneering the uptown pop punk look; a wild and edgy mix of elements such as day-glo colours, high-tech fabrics, sequins, velcro, superb uptown tailoring and hand painted silks. The designer and artist, who died in 2004, also created elaborate costumes for the likes of Mick Jagger, Axl Rose, Trent Reznor, Courtney Love, David Bowie and Duran Duran.

And now, thanks to Louis Vuitton, a whole new generation will have the opportunity to discover his work. - Laura Demasi



Events

October 1 2008



Hector Serrano Studio has curated and designed the exhibition Spain Emotion as well as the communication campaign of the Spanish participation at this years Tokyo Designer's Week. The event is organized by the Spanish Institute for Foreign Trade (ICEX) and will take place in the Spanish Embassy in Tokyo from 30 October to 3 November 2008.



More than an exhibition, Spain Emotion is a celebration of the best Spanish design in the Tokyo Designer's Week that encompasses not only this exhibition, but also conferences and seminars; a forum that provides with an exceptional opportunity to get to know at first hand those who are behind the products. The aim of Hector Serrano Studio this year is for emotion to be the guiding threads of their story, and the products its main characters. To this end, they have created a space that aims to surprise, entertain, seduce and encourage, rather than simply showing; four large stages where light dramatises and bathes the surroundings and the pieces in colour. Colour to communicate the vitality and energy with which the Spanish character is so often identified. In short, an experience aimed at revealing the latest in Spanish design, in a most emotive way. - Tuija Seipell




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Events

September 24 2008



A glass of expensive champagne on a swanky rooftop bar just doesn't cut it in the competitive world of product launches, which are all vying for VIP attendees and press coverage. 

Chanel decided to think outside of the square for the launch of the brand's new perfume, ‘Eau première,’ staging the event at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady to create an experiential event for guests, a "scenography" tasked with bringing the new fragrance and the heritage of the brand to life. Gady has created spaces for the likes of Louis Vuitton, Moet & Chandon and Apple.



The designer transformed the apartment into a set, which guests were encouraged to explore as the event played out. While they played with artfully arranged test sprays,  a fountain sent drops of the new fragrance into the air, sweetly permeating their senses. The evening ended with the unveiling of large format photographs of Chanel's iconic "faces" over the years, from Marilyn Monroe through to Nicole Kidman. - Lisa Evans



Events

August 15 2008




Forget the sport..some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. We're loving the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. Both of these offerings are a lesson to global brands: get creative and innovative in your marketing or risk being drowned out by the noise. - Laura Demasi

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Events

July 15 2008



What’s an hourglass? Oh yes, it’s an ancient time piece, flowing fine sand quietly marking time in a perfectly balanced glass. Or, as everyone should know by now, it is the main prop at Never Stand Still. It was the kick-off party to start the countdown for BMW’s European launch of the latest model of BMW 7 series, slated to take place this fall. The car, displayed in the world’s largest hourglass in the Red Square, has not received much coverage but as soon as the construction of the hourglass marvel began four months ago, online buzz about it has been consistent. The 12-meter-high glass contraption was the centerpiece of the party thrown to 400 invited guests and celebrities. At the start of the build-up, more than 180,000 silvery balls concealed the car that was gradually revealed as the balls fell to the lower level. Moscow is a strong and growing market for BMW, and what better place to strut its latest but the historic location against the backdrop of the Kremlin, St. Basil’s Cathedral and G.U.M. — all veterans of many a communist-era motorized military parade. By Tuija Seipell




Events

July 8 2008



The team behind the Danish pavilion at the World Expo 2008 in Zaragoza, Spain consists of three Copenhagen-based firms – architects Spektrum Arkitekter, graphic agency Loop Associates and communications agency 2+1.

The Danish pavilion houses Círculos de Agua (Circles in the Water), an exhibition about sustainable living and lasting solutions that echoes the World Expo 2008 theme of water and sustainability. Círculos de Agua highlights Danish technologies that have started out small yet have the potential to affect global change. The underlying message is that everything we do spreads like ripples through water. The pavilion will be used again at the COP15 Copenhagen – United Nations Climate Change Conference 2009.



The pavilion consists of five cylinders with five themes. The Wind Cylinder explains how the tiny country of Denmark with only five million inhabitants has become a leading supplier of wind power technologies. The Water Cylinder explores the planning of cities to cope with rising water levels and the extreme climate of the future. The Daylight Cylinder showcase natural light as a vehicle for both style and sustainability. The Biomass Cylinder extols the virtues of bio fuels produced from harvest waste. The Restaurant & Shop Cylinder, dedicated to creativity, showcases the latest in Danish design and crafts. The World Expo runs till September 14, so it's not too late to see it. - Tuija Seipell.

Events

July 7 2008




Karl Largerfeld never puts a pedicured foot wrong and hispresentation for Chanel at this week's Couture shows proves that he isstill one of the most innovative and creative minds on the planet. Largerfeld unveiled his collection amid an extraordinary 50-foot setmade up of steel-grey tubes inspired by organ pipes. Lagerfeld worked the tubes theme into the collection, showing tubular shapes in severaldifferent manifestations.

Lagerfeldis one of the masters of catwalk theatrics, dreaming up incrediblelarger-than life sets that seem to get more elaborate each season. Forsome of the best of recent shows check out Runaway Runway Success. By Lisa Evans via Fashionation

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Events

June 13 2008



In 1877, Antonio Fluxá went all the way from the island of Majorca to England to learn about shoemaking. Whatever he learned there, he put into action immediately and founded a shoe company that his grandson Lorenzo turned into Camper Shoes  in 1975. Today, the family's fourth generation is at the helm, the company is still based in Majorca and its shoes are sold worldwide. If you were lucky, you received an invite to this fun-and-games Campy party held in Germany recently, to celebrate the launch of the Spring/Summer 08 collection. AstroTurf, retro gear, great music and sand in your sandals. We're in. By Tuija Seipell



Events

May 7 2008



Berlin’s Magma Architecture won several awards for its entry in the JETZT | NOW series of temporary installations at the Berlinische Galerie, Museum for Contemporary Art, Photography and Architecture. Magma’s installation, 11th in the series, was called fittingly “head-in | im kopf” and its concept is based on exploring the properties of materials, form, color and light.
 
The main feature of the installation is an alarmingly orange flexible fabric (polyamide-elastan mix) stretched between the walls, ceiling and floor. The fabric is the most visible part of the exhibit, yet it is also the tool with which the viewers can focus on smaller details.



Visitors bend down under the fabric into which openings were cut. Through these holes, visitors pop their heads up into the orange space to view drawings, models and photographs suspended from wires. These items are from Magma’s work and include representations of the revitalization of the former GDR Radio Centre (Berlin, Nalepastrasse, 2007), a bridge over the Landwehrkanal river in Berlin (competition entry in 2006), the new Nexus Productions headquarters in London, and the exhibition Trial & Error in London (2003). Luckily, we have images to show how it all worked as the full effect of the experience is quite impossible to describe in mere words.
 
The project team for head-in | im kopf included Anke Noske, Hendrik Bohle, Dominik Jörg, Lena Kleinheine, Ksenia Kagler, Yohko Mizushima, Lena Kleinheinz, Martin Ostermann and Ben Reynolds.



Magma was established in 2003 by Martin Ostermann and Lena Kleinheinz. The Ohio native Ostermann is a former senior architect at Studio Daniel Libeskind. The Denmark-born Kleinheinz is an exhibition designer. Magma is known for its inventive, experimental and experiential approaches to architectural work. By Tuija Seipell



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Events

January 21 2008




Publicity stunts don't come on much of a larger scale than this. To celebrate the launch of the new Fiat 500 in London last night, one of the vehicles was placed into a pod on the London Eye where it will live for the next 2 weeks.

The launch of this 'time capsule' was at 8pm, exactly 500 hours into the year and as one would expect for such an event, was a star-studded affair and included a light show that lit up the river Thames, and performances by Mika and The Feeling.

The car itself is a remodel of the original version which was first presented 50 years ago, and is Fiat's go at re-releasing a retro classic, as VW (Beetle) and BMW (Mini) have arguably both done quite successfully in recent years.

The 500 was recently named the 2008 Car of the Year and has been praised in numerous auto publications. By
Brendan McKnight

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