CK LIVE BILLBOARD - TIMES SQUARE |
Wednesday, 20 July 2005 |
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They did it with 20 feet worth of 'abs' in the form of a Mark Wahlberg Billboard in 1992, and now they are back doing it LIVE. Calvin Klein has reinvented the billboard once again by designing the world's first Live billboard. Erected in Times Square on Tuesday (19th July), the massive billboard / podium houses live models dancing, rockers working guitars and hot D.J's spinning out funky tunes.
Live billboard has prime position at the world's famous Times Square and has seen a flock of journo's and photographers scrambling to get the first pics of the event branding Klein's infamous CK1. If this is the new way companies are to launch their latest releases, we have to wonder what to expect to see LIVE if a porn film production company followed suit . SCREEEECHH... BANG !!!
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