homeevents Cartier Holds Elephant Polo Match In India
Cartier Holds Elephant Polo Match In India
Monday, 27 November 2006
The pairing of Cartier
and polo - the sport of kings - should come as no surprise, but the
elegant jewelers have added an interesting twist to the scenario.
Forget the horses, it's "Elephant" polo at Cartier.
Cartier
became involved in the event to highlight the plight of Asian
elephants, whose numbers are rapidly diminishing. Held in India's 'Pink
City', the glamorous event attracted the creme of international high
society and celebrities.
Local branch of animal activist lobby
group PETA protested at the site claiming that the event was
perpetrating cruelty to animals, suggesting that the jeweler should
stick to "selling watches." It's a contentious situation and certainly
harks back to the colonial, English Raj days. by Lisa Evans