Tuesday, 12 February 2008 |
Even if the movie bombs at the box office, the premiere party can still
rock. This was proven recently at the fantastic do for Overture Films'
first film, Mad Money, starring Diane Keaton, Katie Holmes and Queen
Latifah.
The screening took place at the venerable Mann's Village Theater in
Westwood. Built in 1930 in the Spanish Mission Revival style and
remodeled numerous times since, the Village is part of the 18-house
Mann Theaters chain that includes Grauman’s Chinese Theater in
Hollywood.
And the not-so-surprising theme of the party? Money! At the Theatre,
guests were handed Mad Money-themed California Lottery tickets at
entrance. After the film, guests shuttled to the party at the storied
Royce Hall (completed in 1929 in Italian Romanesque Revival style) on
the UCLA campus.
Fake metal detectors, flat-screen monitors, money carts as food
trolleys, images of money on just about everything (walls, trays,
napkins) and genuine legally shredded bills and stacks of cash as decor
ensured that nobody forgot which film they were celebrating. By Tuija Seipell
|
Money, Money, Money 
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