The Cool Hunter, Roaming the globe so you're in the know
Events
TreeLife by The Cool Hunter. A public interactive outdoor exhibition of cutting edge tree houses designed by of the world’s top artists, designers and architects.
After four years of spreading the latest word on cool online, The Cool Hunter is proud to announce the launch of its first "real world" public event, TreeLife by The Cool Hunter which is set to land in iconic park locations in New York, London, Sydney and other exciting cities in Europe, New Zealand, Canada and Asia during 2009 and 2010.
TreeLife by The Cool Hunter will showcase cutting-edge eco design by the world’s best architects, designers and artists.
Tree houses have become creative eco-statements in the design world; structures that don’t impose themselves on the environment, but blend into it with harmony, respect and grace. They allow people to literally live in “nature,” a place of peace and tranquility high above the street level of life where stress dominates.
The Cool Hunter will invite the world’s most exciting established and emerging architects, designers and artists to design a tree-house for the event. TreeLife is a thoroughly green event, and tree houses will be crafted from sustainable or recycled materials. The participating designers will be briefed to design the tree houses as ‘stand alone’ structures that only appear to be suspended in the trees, so the exhibition does not impact on the trees or the environment.
A board of curators will work to select the participating architects, designers and artists, both established “stars” and rising talent from across the globe as well as the event’s home city.
TreeLife by The Cool Hunter will be held over four weeks, and will feature a program of cool sustainable entertainment events happening around the exhibition.
Sponsorship Opportunities
Design: The new frontier in brand alignment
The consumer marketing landscape is changing. A decade ago brands rushed to align with fashion, music and celebrity but as these worlds have become ubiquitous their value as vehicles for brand positioning is decreasing.
Consumers are moving on, looking to more exclusive, less accessible disciplines of design such as architecture and art for distraction and inspiration. We have entered an age where architects, product, furniture and industrial designers and other design and visual creatives are becoming the new pop icons.
An age where names like Zaha Hadid, Marc Newson, Karim Rashid and Philippe Starck have entered the popular culture lexicon.
Yesterday, mass market consumers cared who designed the dress. Today and tomorrow, they will care who designed the chair, the building and the artwork.
The challenge for brands is to learn how to engage this increasingly design-literate consumers, who are not only spoiled for choice, but also developing an almost inherent expectation of innovation in everything they consume.
As evidenced by Apple, innovation - from product development through to all facets of brand communication - isn’t just desirable. It’s everything.
TreeLife by The Cool Hunter offers brands an opportunity to align with a design brand event that will reach a large audience. The event is about casting green as innovative, cool and the only way forward for the future.
For sponsorship enquiries please contact bill@thecoolhunter.net or laura@thecoolhunter.net
TreeLife illustration created Andy Gilmore
December 30 2008
TreeLife by The Cool Hunter. A public interactive outdoor exhibition of cutting edge tree houses designed by of the world’s top artists, designers and architects.
After four years of spreading the latest word on cool online, The Cool Hunter is proud to announce the launch of its first "real world" public event, TreeLife by The Cool Hunter which is set to land in iconic park locations in New York, London, Sydney and other exciting cities in Europe, New Zealand, Canada and Asia during 2009 and 2010.
TreeLife by The Cool Hunter will showcase cutting-edge eco design by the world’s best architects, designers and artists.
Tree houses have become creative eco-statements in the design world; structures that don’t impose themselves on the environment, but blend into it with harmony, respect and grace. They allow people to literally live in “nature,” a place of peace and tranquility high above the street level of life where stress dominates.
The Cool Hunter will invite the world’s most exciting established and emerging architects, designers and artists to design a tree-house for the event. TreeLife is a thoroughly green event, and tree houses will be crafted from sustainable or recycled materials. The participating designers will be briefed to design the tree houses as ‘stand alone’ structures that only appear to be suspended in the trees, so the exhibition does not impact on the trees or the environment.
A board of curators will work to select the participating architects, designers and artists, both established “stars” and rising talent from across the globe as well as the event’s home city.
TreeLife by The Cool Hunter will be held over four weeks, and will feature a program of cool sustainable entertainment events happening around the exhibition.
Sponsorship Opportunities
Design: The new frontier in brand alignment
The consumer marketing landscape is changing. A decade ago brands rushed to align with fashion, music and celebrity but as these worlds have become ubiquitous their value as vehicles for brand positioning is decreasing.
Consumers are moving on, looking to more exclusive, less accessible disciplines of design such as architecture and art for distraction and inspiration. We have entered an age where architects, product, furniture and industrial designers and other design and visual creatives are becoming the new pop icons.
An age where names like Zaha Hadid, Marc Newson, Karim Rashid and Philippe Starck have entered the popular culture lexicon.
Yesterday, mass market consumers cared who designed the dress. Today and tomorrow, they will care who designed the chair, the building and the artwork.
The challenge for brands is to learn how to engage this increasingly design-literate consumers, who are not only spoiled for choice, but also developing an almost inherent expectation of innovation in everything they consume.
As evidenced by Apple, innovation - from product development through to all facets of brand communication - isn’t just desirable. It’s everything.
TreeLife by The Cool Hunter offers brands an opportunity to align with a design brand event that will reach a large audience. The event is about casting green as innovative, cool and the only way forward for the future.
For sponsorship enquiries please contact bill@thecoolhunter.net or laura@thecoolhunter.net
TreeLife illustration created Andy Gilmore
