Cassius Eyewear (New Zealand) |
Friday, 05 September 2008 |
In a cluttered market like eyewear - where every designer and his
chihuahua has a range - it's difficult to stand out. Which is why we
were excited to discover Cassius,
a hot new brand that hails from New Zealand, the fab antipodean country
that gave the world the wonderful likes of fashion designers Karen
Walker and Zambesi.
The Cassius range takes inspiration from
architectural proportions, specifically from the work Walter Gropius
and the Bauhaus movement. Cassius applies the sharp clean lines,
beautiful solid monochrome colors and classic silhouettes to a range
that is individual but still wearable. The luxe frames are handcrafted
from Italian zyl acetate and integrated titanium spring hinges; fitted
with CR39 protected lenses with a rating of UV400. Glam and functional.
Impressive.
The branch launched in the southern summer of 2008 season at the
international apparel exhibition in Las Vegas, and was a hit with
exclusive stockists in London, Los Angeles, New York, Paris, Sydney and
Tokyo.
The brand was founded by creative director Jason Ng.
Cassius is right on the pulse of the way the fashion business is
evolving, taking inspiration from more exclusive diciplines of design
such as art, illustration and architecture. This trend has seen many
non-fashion people get involved in fashion, who have created innovative
fashion products by casting thier fresh eyes on tired old forms. They
don't know the rules so naturally, they break them. Design anarchists.
We like it. - Laura Demasi
Have you discovered a new eyewear brand we should know about? send us tips
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
|
Delicious
Technorati
Digg
Stumble