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We’re joining the Lonely Hearts Club bandwagon
E-mail Wednesday, 07 March 2007

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Those crazy New Zealanders have done it again. After a bit of a fashion hiatus, the land of long white clouds has got the sartorial world excited again with a flutter of new, street-wizened labels. Top of our shopping list is Lonely Hearts Club  whose collections combine flannelette jumpsuiting, high-waisted acid wash and graphic-print leisurewear inspired by musings as to what it would be like to live on the moon… and Saturday morning cartoons. The three kids behind the label describe their creations as “ugly cool” and if you were to ask them where in the world you can purchase their work they’d politely suggest the following: White Trash Charms in LA; I Heart in New York; Buddy Love in Melbourne; Coterie in Sydney; and their own concept store My Hart in Auckland. By Sarah W


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