Food

Food

February 16 2007

 

Sunday - what a terrible day it is. Itís the day before you have to go back to work, and often the day after a big night. Past experience tell you it involves either hours vegging in front of the TV, some banal family occasion, or worse - both. But thankfully Petersham Nurseries are on hand to get you out of this familial mess.

Located in leafy West London among flowers and their oak brethren, this cafe and teahouse is the perfect place to get away from the in-laws. Oh, and the foodís pretty good as well. Sourcing the best local ingredients, and growing most of the fruit and vegetables in the surrounding gardens, it gives off just the right amount of homemade nostalgia without conjuring images of your niece putting mud in the oven.

Potter around the award-winning shrubberies, saunter through the lemon trees, or sample the herbs growing wild in the herb bed. Sundays here are what Sundays should be ñindulgent. And who needs family when your fellow diners may include Mick Jagger, Paul Smith and Madonna. A belly of lamb with mustard and a glass of Merlot, or screaming kids and burnt gravy - need one really ask? - Matthew Hussey

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Food

February 10 2007

Gone are the days when surly ice-cream men trawled suburbia with their diesel spitting vans and bags of flakes. Those travelling sweet-sellers forever condemned to the cultural quirks of childhood. Well, almost. Adam Ellis, design director of brand agency Coley Porter Bell (CPB) has rekindled his love affair with ice-cream in a van and hopes you will too.  Say hello to Scoop.   

- was inspired when, recently, I bought my four-year-old daughter an ice cream, and the whole theatre of my childhood came flooding back. Wouldnít it be great to relive the excitement of getting butterflies when you heard that kitsch music playing from around the corner?



Winning CPB's 'Blue Sky'competition, Ellis took the £2000 (US$ 3900) prize money and put it straight into his winning design. ìI wanted to rekindle the magic with a mantra of style with a smile and the ice creamís not bad eitherî, says Adam.

Playing on that sense of nostalgia, Scoop breathes life into the run down image of selling ice cream on the streets. Taking a blinged out van fitted with chandelier and a host of fancy puddings, Scoop brings boutique eating to the masses. And with flavours including Turkish Delight, organic champagne and traditional marmalade, it's not exactly child's play. Delivering it all in bespoke cutlery, who said Mr Whippy was just for kids? 

So far Scoop has only been available in Londonís East End, but Ellis has big plans for the summer. “I'd like to do music festivals, art galleries, weddings, anything with that sense of theatre”.

So kids, I mean adults, what are you waiting for? This is a great business opportunity. Contact us for Adam's e-mail address.
By Matthew Hussey

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