Alice in Wonderland Chocolate |
Friday, 13 April 2007 |
When in New York, try Alice Chocolate
at Bblessing (181 Orchard Street). Perhaps you’ll be able to taste the
glacial waters of the Alps or the herbs of the Amazon rainforest, as
both are apparently used to make the chocolate near Bern, Switzerland.
Or maybe you, the shallow consumerist that you are, only notice the
beautiful packaging. Either way, you may be in the presence of a future
icon if Steven Mark Klein and Michael Felber, chocolate makers and
partners in Alice, have their way. The two have taken it upon
themselves to elevate the reputation of “Swiss Chocolate” from
mass-market lowlands to luxury-brand pinnacle, there to mingle with
Chanel No 5, Patek Philippe Calatrava and Hermes Kelly.
Alice Pleasance Liddell, the original Alice in Wonderland (who inspired
Lewis Carrol to write the book), and Alice B. Toklas (Gertrude Stein’s
life companion) and chef-extraordinaire Alice Waters are among the
spunky Alices that inspired the name because they are people who “enrich
the day through their imagination, refinement and enchantment.”
The New York-based partners have their eyes on opening their own stores and plan to start from the top: A flagship store in Tokyo. They are looking for suitable partners, so what’s holding you back? By Tuija Seipell
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