Tuesday, 17 April 2007 |
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If you want good wine with your food but don’t care for the
wine-connoisseur snobbery, you’ve most likely heard of Yellow Tail, the
wallaby-decorated wine brand that debuted in 2001 and made Casella
Wines into one of Australia’s largest.
San Francisco-based Amazing Food Wine Company is taking the
anti-snobbery even further by introducing Wine That Loves. Just order
your pizza and then the Wine That Loves Pizza, and you are all set.
Others in the line up include Wine That Loves Pasta, Wine That Loves
Roasted Chicken, Wine That Loves Grilled Steak, and Wine That Loves
Salmon. Apparently, Chinese food, and macaroni and cheese will have
their pairings soon.
And no-nonsense does not mean no taste or no sophistication. The wines
are developed with the expertise of former Le Cirque (New York City)
sommelier and Windows of the World (Manhattan) cellarmaster, Ralph
Hersom.
Wine That Loves should be available in a few stores in California and New York by May, and at www.winethatloves.com
by the end of April. Our guess is that this approach will spawn as many
copies as Yellow Tail. After its launch and subsequent success, so many
wines were introduced with various animals on the label that a whole
new category – “critter wines” was born. By Tuija Seipell
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food / dining 
Wine That Loves Food 
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