Tuesday, 26 February 2008 |
A year ago, we featured a prototype for Emotibles in our 'hot pick'
section and boy, were they ever a hot pick! Following the buzz,
husband and wife team Jonathan and Kate Hall - the brains behind
the product - decided to roll with the project. They have not looked
back since. Even the New York Times featured them based on the impact we created.
So what is the hype all about? Huge with the teenage market, Emotibles are
essentially accessories for accessories. We all love to customize so
think of these as the Spokey Dokes for the screenager generation.
Emotibles are marketed as "expressive charms to snazz up those boring,
white, everywhere-ad-nauseam iPod earbuds." The Halls based their
emotive characters fittingly on emoticons and have expanded the line by
featuring them on baby tees and post-its.
As with all popular ideas, other players quickly pop up. So, now we introduce to you Budclicks.
It is essentially the same concept, this time aimed at a slightly
broader demographic. The team at Budclicks has thought of everything
from cutesy flowers, to indie-kid skulls, to representing your
candidate with 'polito-clicks', because campaign buttons are soo last
year, baby. By Brendan McKnight
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Emotibles & Budclicks 
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