Thursday, 18 September 2008 |
Big boys who like toys head to I-Way, a luxe, mega venue dedicated to motor sports racing simulations. I-Way
provides aspiring speed racers with an opportunity to experience the
adrenalin rush that comes from being behind the wheel of a Formula 1,
Endurance or Rally car. The high-tech simulators offer real "piloting"
sensations, mounted into a real car, which is experienced through
several screens which surround the driver's field of vision.
The venue is pitched at corporate groups, who, presumably can bond over
high speed racing sessions - and all without creasing their polo-necks.
To enhance the experience created by the simulators drivers suit up in
race outfits, helmets and gloves.
I-Way's modern design hits its target market perfectly with wide open
spaces, industrial finishes and futuristic reflective surfaces. It's
boys playing with expense toys - luxe style. Located in Lyon, France,
the venue also houses a bar, a shop (which sells cool motoring
accessories) and bizarrely, a gym and spa. Anyone for a round of
weights and a facial in between races?
Have you seen any other glam big boys venues like I-Way? Send us a tip.
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Speed Racers 
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