HAVE YOU BEEN COOL HUNTED? The Last Word on Buzz |
Tuesday, 13 March 2007 |
Like a cool epidemic, hype about the cool hunter
has spread globally and we're talking literally. Bright Neon stickers
emblazoned with the sting "You've been Cool Hunted" have been quietly
circulating through the streets of London, Sydney, New York, Paris,
Berlin, Toyko, Rome & L.A waiting to pounce on the coolest people,
things and places.
So how does it work? Our global spotters
discreetly place stickers on cars, vespas, even on individuals at
certain events. In the case of people, we placed stickers on their
backs, their bikes or their bags.
The response to the cool hunter buzz campaign has been huge,
unleashing a word of mouth phenomenon, one person is cool hunted, they
tell 2 people, who tell 4 and so on and before you know the site has
generated an extra 10,000 hits per day.
"I got home and
discovered a cool hunter sticker on my bag", says Jessica Welsh from
Soho, New York who e-mailed us to let us know she was coolhunted. "Of
course I was curious to know what it was all about, so I logged on and
was quite flattered that I'd been cool hunted. It's such an awesome
site. I told a few of my friends who have now also become fans of the
site".
The Cool hunter buzz campaign, the last word on word of mouth. Have you been cool hunted? Let us know.
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