Our work has a side effect that we did not anticipate when we started TCH in 2004. From the start, we were clear that we do not want to follow or predict trends – we trust our own instincts and feature what we feel deserves to be featured. Plain and simple. But what we did not envision is that we seem to be creating trends.
We have created a trend of success for the creatives, designers, architects, artists, brands and entrepreneurs we have featured on our pages. By giving them the exposure and attention they did not previously enjoy, we have created trends that include their work, their style and their ideas.
Each week we receive excited emails from the individuals and brands we have featured reporting massive spikes in traffic on their websites, and avalanches of international enquires from agencies, retailers and other potential clients wanting to get their hands on their work.
Most of them also report being inundated with enquiries from the other international media - major magazines and newspapers who rely on The Cool Hunter and other great blogs to find content for their pages.
It's all part of the blog effect that has revolutionized global media and the practice of journalism. Print can no longer compete in terms of reporting information first. By the time newspapers and magazines hit news-stands, their content is old news, hence why they - and you - subscribe to our newsletter. And it is all free.
Blogs have become a crucial resource for other media, who rely on them to supply the raw, uncensored, immediate information they cannot afford or just simply don’t know how to find.
We receive daily emails from major publications asking us for high-res images and more information on posts, which we then see covered in their pages weeks or months later.
The world's most powerful mastheads, the Vogues, Vanity Fairs, BBC, CNN, and New York Times' of the world, now compete with the increasingly influential blogs not just for news and content, but for advertising dollars as growing slices of marketing budgets are being funneled into the blogs..
The bottom line is that blogs reach more people than print media.
Here at The Cool Hunter, we are happy to report that much of the benefit of our influence as an information source flows straight back to the people and brands we feature.
For the past seven years we've endeavoured to bring our readers the most inspiring stuff from across the globe and we are thrilled that the exposure we have provided has helped launch careers, build media profiles and taken businesses to a new, global level.
TCH is the world's most-read culture and design site, a leading authority on all things creative and a truly global hub for what's cool, thoughtful, innovative and original.
We thought we'd share some of these stories with you from a selection of posts.
"Almost immediately after TCH featured my paper sculptures, my email inbox became flooded with inquiries of every type. From magazine interviews, books and blogs, to a live radio interview in South Africa and a TV show on Fuji Television in Japan showing my sculptures. Inquiries have also included invitations to have exhibitions in Taiwan, China and Moscow, private commissions, and ad campaigns.
I was totally blown away by the power of the internet and the reach that TCH has to every corner of the World. Literally! Paris, London, Italy, Poland, Prague, Israel, Egypt, Turkey, Azerbaijan, India, Amsterdam, Argentina, Mexico, Brazil, Russia, Iran, Singapore, Taiwan, China, Korea, Japan, Finland, Scotland, Ireland, Germany, USA ... I'm sure I missed someone. :)
I've been making paper sculptures for more than 28 years now, had exhibitions in Japan, China and the US. But never have I ever gotten this much attention before and probably never would have if not for TCH! Thank you TCH! I am humbled and filled with gratitude." Jeff Nishinaka
"The first symptom was a peak of high fever in the statistics, followed by a rash of e mails : a flush of enthusiastic feed back as enquiries erupted from everywhere.
Then the epidemic reached the Store with a regular stream of reproduction orders, before hitting the international press. A flurry of interviews from South Africa, London, Venezuela, Argentina, Mexico, USA.
Then it spread into work opportunities: Diadora shoes advertising in Italy, Burton snowboard, Music artists requests for CD covers.
And even though we get contacts from all over the world, it seems that the fever holds on as the high température is maintained through a constant flow of Australian contacts.
That’s part of the visible Coolhunter effect and I don’t want to be cured ! Thanks to Coolhunter and it ‘s team, and congratulation for having created such an extensive and powerful web of art and beauty addicts around the world". Francoise Neilly
Within 48 hours of being featured in this post Amsterdam-based architecture and interior design group i29 was flooded with emails from design publications around the world including Frame Mag (Netherlands), Monitor Mag (Russia) Elle Decoration (Romania) CASE da Abitare (Italy), LOFT publications (Spain) BOB magazine (Korea), GULF interiors (Dubai) De Architect (Netherlands), ONoffice (UK) Cover Magazine (Venezuela), Sisustajalehti (Finland) Vivenda (Netherlands) Maru Magazine (Korea) and plenty of other print media and numerous design blogs.
Dutch architects and interior designers Uxus recieved a "tenfold" increase in traffic to their website after we featured their project Merus Winery in California. Uxus was flooded by queries from magazines around the world, including Wallpaper (UK), Noblese Mag (Korea), Marie Claire (Brazil), GQ India, Casa Da Abitare (Italy) FX Mag (UK), Absolute Marbella (Spain), Home Journal Mag (Hong Kong), ID Mag (USA), The Shorlist (UK), Future Laboratory (UK) and many more.
"What an honour to be featured in such an extraordinary, tasteful site!
The power of the internet and the incredible reach TCH has in the world, was an unexpected surprise several weeks ago, when I opened my morning emails!
It was an instant rush ~ numerous sales from my online Etsy shop, as well as gallery enquiries and interview requests. To date, I have been written up in a number of international magazines, blogged by well-known journalists, stylists and receive countless messages full of compliments and good wishes!
There has been a fun collaboration with a photographer along with another TCH discovery, MiiR bottles. A very large print installation created by a Greek Architect firm for a client’s home, a Random House book cover assignment and an invite to be featured as a watercolor artist in a new Chronicle book about ‘new watercolorists’, to be published sometime in 2012!
This has been an amazing year, since starting out as a self representing artist only 13 months ago.
I am so grateful for the expose you have given me TCH. Thank you for all your incredible support....this is a fantastic journey, I am so excited about the future!" - Cate Parr
"Being on The Cool Hunter has resulted in a handful of opportunities - the NYTimes being one of them. After my work was posted on the site and I was commissioned to design an image for the cover of New York Times real estate magazine. My exposure on The Cool Hunter has allowed me to quit my day job." Andy Gilmore
"It’s because thanks too The Cool Hunter I’ve been featured in over 50 magazines that can be viewed on my website under editorials on the information page. The lights even ended up in Argentinean Playboy! Along that I also have generated many jobs within Australia, many o/s enquiries and an actual job in San Francisco.
I’m about to move out of my studio in my garage into a real studio which allows me to employ staff, too as business is growing fast and I desperately need more space as well as extra hands. So I can’t begin to tell you how much I thank you for making me famous!" Volker Haug
"The opportunities that thecoolhunter.net feature has provided me are beyond what I could have ever imagined. Not only did it kick start my career as an artist, but it did so almost overnight. I’m a graphic artist for network TV as my day job and fine art was solely a hobby. The day the feature came out I literally woke up, looked at my phone and had about 100 emails asking for information about the piece. Within a couple of weeks the stats for my website showed over 300 other websites linking to me and nearly a half million visitors to my site from over 60 countries.
I was written up in a number of international publications and was offered paid corporate speaking engagements such as at Disney animation. I just completed my first solo gallery show but have also had my artwork featured at 2 additional art galleries in group exhibitions. Additionally, I am working on commissioned pieces for international buyers all of whom found me on thecoolhunter.net. Currently my art is being considered for a feature film in which it would appear in a high end home. I am also about to show some pieces in homes for sale in the 10 million dollar plus price range.
There are no words I can use to express my gratitude for the exposure that you have provided for me." Matt Bilfield, artist
"Being featured on The Coolhunter has certainly increased awareness and understanding of Aesop to a very appropriate and progressive audience. Posts have resulted in communication with Case Da Abitare, Harpers Bazaar, Virgin Blue Voyeur, Surface, DIDD (industry), GDR (industry), A4 (Poland), Attitude (Portugal), BMW Magazine (Germany). Belle (Australia), Marie Claire (Australia), Cubes (Singapore) too many to list." Indi Davis - Aesop
"When TCH approached us to feature Saffire Freycinet on their website, we were thrilled. We understood the power of endorsement from such a popular brand and were happy to have founder Bill Tikos stay with us in our opening week. What we weren’t prepared for was the response to his post. The number of times his glowing review was re-blogged throughout the world was astounding. We have had media requests from as far a field as Mexico and Brazil, as well as throughout Europe and Asia, and we have no doubt that the far-reaching communications of The Coolhunter extended our brand beyond our wildest dreams considering we were within the first month of operation.” Matt Casey, General Manager". Saffire Freycinet
"The response from across the world to the images of my sculptures after being posted on TCH has been beyond amazing! As well as several actual books and and on line magazines picking up on the work worldwide, I have also recently been offered the chance to show some work at the Royal Academy with the ‘Sketch’ organisation. I have also just met (in London) curators from New York who are planning collaborations in New York Germany and Istanbul. The Cool Hunter is experienced by them as cutting edge in cultural terms and they watch it’s output regularly. The ripple effect of the posting is still on and looks likely to do so probably well into the future. I now have work ‘within the same general walls’ as Tracey Emin, Sophie Calle, Anthony Gormley, Stuart Hagarth (Haunch of Venison Gallery) . which is being seen by their audiences. It’s been great and thank you!". Robert Bradford.
"Ever since being featured on The Cool Hunter, interest in my work has increased massively. I've been contacted by several people from students, other designers and design blogs to magazines, books and brands, which have lead to some successful commissions with great clients. Other than my own personal work and portfolio site, The Cool Hunter has also helped my additional online project Random Got Beautiful gain a lot of attention. I now get photo submissions every week for the site. Although I was featured over a year ago and again several months ago, I still receive a high proportion of visits from The Cool Hunter site. The exposure has been very significant. Thanks a lot! - Nikki Farquharson"
“The Coolhunter effect” is incredible! FieldCandy website traffic increased ten fold during the weeks following TCH feature. Sales enquires grew dramatically, as did the geographic spread of orders, with Russia, South America and the Middle East currently equalling our more traditional markets. Media enquiries, both on and off-line have increased significantly from around the globe.
Interestingly, other less obvious opportunities have been directly associated to TCH effect. FieldCandy was invited to display our Outstanding tents at the Grammy Awards in LA, leading to important celebrity endorsements. Several major companies have approached us to ‘own brand’ tents for their marketing and promotional purposes, and we are in talks with several well respected retailers and e-tailers.
Most importantly for a design led brand, Fieldcandy is now working with many designers and artists from around the world, some well know, other less so, but the long term benefit for Fieldcandy, caused by TCH effect is quite astounding.
Many thanks - John - FieldCandy founder