Thursday, 01 May 2008 |
THE COOL HUNTER PLATINUM
Let Us Help Make Your Product or Brand Worth of Being Cool-Hunted
After
three and a half years spreading the latest word on cool, the online
portal thecoolhunter.net is excited to announce a new industry arm of
the award-winning site.
Brands,
marketeers and agencies across the globe now have an opportunity to tap
into the vision of the site’s founder Bill Tikos and his hand-picked
international team of dynamic thinkers who have turned Cool Hunting
into an art.
WHO ARE WE?
We don’t talk marketing-speak. In fact, we loathe it.
None
of our team has a background in this area. Hailing instead from the
worlds of fashion, book publishing, newspaper journalism, glossy
magazines, photography, graphic design, product design and other
creative disciplines, The Cool Hunter Platinum team offers a unique
view into the world of Cool Culture.
We specialize in developing ideas to help your brand move into the new, niche Cool Age.
The Hunt for Cool
Culture’s newest buzzword.
Cool
is fast becoming the new frontier in a niche-mad world, which has major
implications for all culture and consumer industries, from marketing,
advertising and media, right through to retail and hospitality. The
Cool Age has begun.
Cool has become a concept, denoting a kind
of elusive X-factor that makes something exceptional. Individual.
Covetable. Inspiring. Independent. Thoughtful. Limited. Pioneering.
Exclusive. Innovative. Original.
Cool has become shorthand for anything “interesting,” used by everyone – from Boomers through to Generation Y.
Whatever
its manifestation, cool gives a brand, person, product, place or
service a supernatural power to rise above the noise. To stand out in
an ocean of “stuff” and make people remark to themselves:
“I want that.”
“I love that.”
“I’m going to tell my friends about that.”
Led
by the founders of thecoolhunter.net, The Cool Hunter Platinum offers
clients, agencies and marketeers an opportunity to de-code the concept
of cool, to help successfully usher their product or brand into the
Cool Age.
THE COOL HUNTER COLLABORATIVE SERVICES
Project consultancy
The
Cool Hunter Platinum works directly with property developers/hoteliers
on creating unique and fresh concepts for boutique and large scale
developments including hotels, retail, luxury residences, spas,
restaurants and bars. The Cool Hunter Platinum team creates the vision,
which includes recommending and facilitating brand partnerships. Once
concepting is completed, The Cool Hunter Platinum opens it little black
book, offering the client access to our vast community of the world’s
hottest design and architecture firms. We also offer consulting
services in the area of brand development and marketing communications.
Brand development and strategy, brand guardian and brand management
The
Cool Hunter has “hunted” the most interesting and unique brands across
the globe. Let us use this knowledge to ensure that your new brand has
the C-Factor. After the launch, we can stay on as brand guardians and
managers to ensure that all marketing communications are not only
on-brand, but imbued with the C-Factor. We can also open our little
black book of collaborators to assemble the right team of creatives to
realise the on-going vision of the brand.
Brand partnerships
Knowing
what’s hot is what The Cool Hunter is all about. The Platinum team can
help you identify the right strategic brand partners and then
facilitate partnerships.
Marketing communications consultancy
The
Cool Hunter has covered some of the most unique marketing campaigns in
the world. Let us use this knowledge to create the big ideas around the
marketing of your brand, ensuring that your message and its execution
are unique.
Product development and innovation
Through
ideas and inspiration, the cool hunter team can help give your new
product or service the elusive C-factor – whether it’s a lifestyle
product or techno-gadget.
Event concepts/product launch concepts
The Cool Hunter
has covered some of the world’s most original concepts in events and
launches. Let us help you ensure that yours won’t be forgotten.
Custom subject-specific trend reports and presentations
From
the world’s hottest trends in packaging and retail interior design,
through to cutting-edge trends in fashion, pop culture and gadgetry –
the cool hunter Platinum creates reports which zone in on your
industry.
To find out more contact
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platinum
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