Monday, 16 April 2007 |
Timing is everything. With summer at its peak right now, trying to fathom the perfect moment to don the shades throws even
the most climate conscious among us. It can make the difference
between fashion faux pas and fashion icon. Thankfully, a young Berlin-based design team specialising in
top-quality glasses have opened a store just when that eyewear
uncertainty starts to creep in. MYKITA, the brainchild of Philipp
Haffmans and Harald Gottschling is a top-of-the-range eyewear brand
that has quietly been gathering praise in design circles since its
launch in 2004.
Known for their handmade frames, the brand won the 2007 iF product
design award and the collection’s “Rocco” model won a red dot design
award in the same year. With those credentials it’s no wonder
their new store has been designed with the utmost precision and
craft. The uber minimalist décor is disturbed only by the subtle
perforations in the industrial shelving. By day, the shop
interior is lit by row after row of spotlights. But by night, the
atmosphere transforms in to a beautiful array of animated light
sequences that reflect the movements of the street outside.
As well as the MYKITA range, the shop is rounded off with selected
eyewear and accessories from other brands. Isn’t it time you invested in a new pair?
MYKITA, Hours: 11am to 8pm. Location: Rosa-Luxemburg-Strasse 6, Berlin. By Matthew Hussey
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MYKITA - Berlin 
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