Transportation

March 31 2008



We've often wondered how certain high-end brands manage to maintain their global exclusivity especially as the number of millionaires and billionaires continues to skyrocket. Drive down prominent streets in Beverly Hills, Dubai, London and you're certain to pass more than a handful designer Italian and German sportscars. Chances are the valet parker at your local Ritz Carlton will have sat behind the steering wheel of cars totaling more money than most of us could only dream of making in a lifetime. 

Thankfully the expert minds at Ferrari have devised a plan nearly guaranteeing you'll have a difficult time parallel parking between the same Ferraris your neighbours are driving around town. Ferrari customers are undoubtedly accustomed to getting what they want out of their cars, but now the ability to add personalisation has become paramount - and here's all you need to know:



Book a trip to the Ferrari factory in Maranello, Italy where you will meet with a consultant in a special dedicated atelier area. Rivaling a personal fitting by Valentino for the Oscars, your consultant will welcome you to the new One-To-One Personalisation Program where you will design your own Ferrari 612 Scaglietti, accessory by accessory, detail by detail. 

The front-engined rear-wheel drive flagship Ferrari 612 Scaglietti is the only two-door four-seater in the line. The 612 is available with Ferrari's SuperFast gearbox that allows a driver to shift the paddle shifters located on the steering column in an astonishing 100 milliseconds. Whilst shiftting away, the V12 is capable of reaching top speed of 320 kph. 



The new model comes complete with an electrochromic panoramic roof that covers the length of the top of the cabin. With a turn of a knob, the entire ceiling changes from opaque to translucent, instantly adjusting the level of sunlight that may penetrate the interior. 

OK, so we’ll admit that Ferraris are not quite as common as we make them sound, but we’re also sure it’s refreshing for some of you to know that with the assistance of a personal design consultant, you can soon be cruising the streets in a truly unique Ferrari. By Andrew J Wiener