Lilybug - The Safe Way Home |
Monday, 02 July 2007 |
The Hamptons's idyllic surroundings seem to attract the wealthy, the
beautiful, and the inebriated. It's estimated on any given weekend
evening that half of those driving on Hamptons's thoroughfares are
legally drunk.
To remedy this dangerous situation – without ruining anyone's good time
– Englishman William Heath came up with an ingenious,
schoolyard-inspired solution: scooter bikes.
William Heath came up with the idea for Lilybug after
the tragic death of his friend, Lily, after a collision with a drunk
driver. Lilybug donates a percentage of their proceeds to Lilybug
Foundation – which financially aids families hurt by drunk drivers –
and MADD.
The service (which currently only operates in Southampton, Hampton
Bays, Shinnecock, North Sea, Watermill, Bridgehampton and East Hampton)
rents scooter bikes to sloshed partygoers for $40 an hour. Lilybug also
goes above and beyond a simply renting their wheels: The company
provides on-the-spot chauffeuring assistance whereby Lilybug drivers
scoot over to where you’re drunkenly carousing and bring you and your
car safely home (they fold up their scooter in your trunk). The
scooters can also be found outside hotspots at weekends
including...Pink Elephant, Dune, Star Room, Nellos and Stereo by the
Shore. Lilybug’s
scooter bikes are DiBlasi R7Es that are said to fold up to a diminutive
30.7 x 14.5 x 24 inches. By L. Harper
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